Analytics and reports
Visitors, revenue, channels and monthly reports.
- What the Analytics page showsAnalytics puts your website traffic, sales and ad spend on one page, split by marketing channel. Open Marketing Manager in the sidebar and choose Analytics. It has an Overview tab, a Data sources tab and, if it is switch2 min read
- Ask your data a questionAsk your data answers a question about your marketing in plain words, using only this workspace's own numbers. Click Ask your data at the top of Analytics → Overview. A panel opens on the right.2 min read
- Channels and sources in AnalyticsThe By channel table at the bottom of Analytics → Overview splits your traffic and sales by where they came from. Open a channel to see every source inside it.2 min read
- Currency, time zone and the summary emailThree settings sit behind the Settings button at the top of Analytics → Overview: a summary email for you, the report currency and the time zone for emails.2 min read
- Data sources and missing numbersThe Data sources tab in Analytics shows what feeds the page and whether each feed is up to date. When a number looks missing, wrong or stuck, start here.2 min read
- How sales are credited to channelsWhen you have a connected store, Analytics counts your store's own paid orders, after refunds, and credits each one to the channel its buyer last came from. This is called last-click (or last-touch) attribution.2 min read
- Set goals and track your paceGoals let you set a weekly or monthly target, such as $10,000 revenue a month, and see each day whether you're on pace to hit it. They live in the Goals card on Analytics → Overview.2 min read
- The monthly reportThe monthly report is a full write-up of last month: what happened, where you're losing sales, what isn't paying off, and what to change to grow. It is the Monthly report tab in Analytics. If you don't see that tab, it i2 min read
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