Marketing audit
Your marketing score and how to improve it.
- A scan didn't finish or looks wrongA scan typically takes 2–3 minutes and you can watch progress live. Longer than that usually means the site is slow to respond or is rate-limiting automated requests.1 min read
- Audit or tools — which do I use?They do different jobs, and they are designed to be used together.1 min read
- Finding your past reportsCompleted reports are listed under Recent reports on your dashboard home, with View all for the full history.1 min read
- Run a marketing auditA marketing audit scans a website and returns one health score with the fixes behind it. Start one from Home or from Marketing Audit in the sidebar.1 min read
- Sharing an audit reportEvery completed scan keeps its own URL, so a specific report can be linked to rather than re-run. Open it from Recent reports on your dashboard home, or View all for the full history.1 min read
- What the marketing audit checksThe audit is a multi-signal analysis, not just an SEO crawl. It covers:1 min read
- What the score is actually forThe audit rolls a multi-signal analysis into one number. That number is useful for exactly two things, and misleading for most others.1 min read
- When to run a new scanRescan whenever something material about the site has changed:1 min read
- Which domain should I scan?Enter the domain your customers actually visit. A few cases are worth getting right first time, because each variant is scanned and stored as its own report.1 min read
- Working through your audit findingsThe report gives one score with the individual factors beneath it. The score tells you roughly where you stand; the factors are what you can act on.1 min read
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