What everything costs
Credits pay for work the platform does for you. Here is every action and its price.
Free to start
Every account gets 100 credits at sign-up.
Monthly plans or packs
Subscribe from $20 a month for credits every month at a better rate, or buy a pack once, from $5 for 100 credits. Credits never expire.
Only for work that happens
Every action shows its cost before it runs. If it fails, the credits come back automatically.
Shared workspaces
In a team or client workspace, work is paid from the workspace owner's credits.
Marketing audit
The full audit of a website: every factor scored, with the fixes and an action plan.
| Action | Cost |
|---|---|
| Full marketing auditPer website audited | 100 credits |
| Audit started through the API or an AI agent (MCP)Same audit, same price | 100 credits |
Campaigns, automations and the email API are paid in credits from the same balance. Contacts are free to keep.
| Action | Cost |
|---|---|
| Send 1,000 emailsCampaigns, automation emails, API sends and test sends. Charged in hourly batches | 25 credits |
| Store contacts, build segments and automations | Free |
| A campaign that needs more credits than you haveThe rest stays queued and goes when you add credits | Sends what fits |
AI website builder
Describe a site and the builder writes it. Every chat request shows its price before you send it.
| Action | Cost |
|---|---|
| Build a new websiteThe first full version | 150 credits |
| Change that adds or reshapes somethingA new page, section or form, a new layout, an integration | 30 credits |
| Change to what is already thereText, contact details, colours, fonts, swapping an image | 10 credits |
| Generate an imagePer image | 2 credits |
| Click-to-edit in the previewEdit text and images directly | Free |
| Publish, restore a version, connect a domain | Free |
SEO
Site scans, page analysis, re-checks after a fix, and off-page research.
| Action | Cost |
|---|---|
| Scan a siteReads the sitemap and lists the pages | 2 credits |
| Analyse one pageFree again for 7 days | 2 credits |
| Re-check one factor after a fixPer factor | 2 credits |
| Keyword opportunities for a site | 25 credits |
| Check a directory listingPer directory | 1 credit |
| Guest post platforms and topics | 10 credits |
AI search visibility
How AI assistants answer questions about your business, and how ready your site is for them.
| Action | Cost |
|---|---|
| AI readiness checkPer site | 5 credits |
| Ask one tracked prompt to one AI engineWeekly tracking charges the same each week. Example: 10 prompts on one engine = 50 credits a week | 5 credits |
| Answer-first content suggestionsPer page | 3 credits |
Brand and planning
The documents the rest of the platform works from.
| Action | Cost |
|---|---|
| Brand Kit | 100 credits |
| Marketing plan | 100 credits |
| Social media strategy and 30-day calendar | 100 credits |
| Rewrite a caption or regenerate one concept | 1 credit |
Marketing tools
More than 300 single-purpose tools. Each shows its cost before you run it, and running the same tool with the same input again is free while the saved result is fresh.
| Action | Cost |
|---|---|
| Calculators, templates, DNS and tracking checks | Free |
| AI writers and generatorsMost tools | 2 credits |
| Image analysis, search results, backlink or authority lookups | 5 credits |
| Keyword research and search volume | 5 credits |
| Tools that combine two data sourcese.g. competitor analysis, indexing check on two search engines | 10 credits |
| Tools that run many lookups at oncee.g. the paid ads checker, multi-competitor reports | 15 credits |
Automations
Flows themselves are free to build and run. Only the AI step costs credits.
| Action | Cost |
|---|---|
| AI stepPer contact who reaches it: 1,000 contacts = 2,000 credits | 2 credits |
| Every other step (emails, waits, conditions, tags) | Free |
Not paid in credits
SMS and WhatsApp
Messages are paid per message from a separate messaging balance in the workspace, priced by country.
Looking at things
Dashboards, analytics, reports, findings, the Action Board and team chat are free.
Social designs
Designs generated for the posts in your social calendar.