Conversion Rate Audit: Find Where Visitors Drop Off
Traffic isn't the problem for most sites, conversion is. See exactly where visitors leave before buying and what to fix first.
Everything Your Conversion Audit Covers
Checkout friction, page speed, and every factor that affects drop-off.
Website Essentials
28 factorsOn-Page SEO
6 factorsTechnical SEO
31 factorsMarketing Channels
12 factorsHow It Works?
From domain to a full conversion rate audit in under 60 seconds.
Enter Your Domain
Simply Enter Your Website URL And Start Instantly.
Get Detailed Audit Report
Receive A Complete Audit Covering Performance, SEO, And Growth.
Put It Into Action
Follow Clear Recommendations And Improve Results With Confidence.
Why traffic isn't usually the real problem
Most businesses assume their marketing problem is not enough traffic, when the real issue is that visitors arrive and leave without converting. A conversion rate audit looks specifically at what happens after someone lands on your site: whether your calls to action are clear, whether checkout works smoothly on mobile, whether page speed is costing you visitors before they even see your offer, and whether trust signals are present when they matter most.
The most common conversion killers
Across real audits, the same issues recur: checkout or signup forms that break or feel slow on mobile, a homepage that doesn't clearly state what you offer within the first few seconds, page load times that cause visitors to leave before content even renders, and calls to action that are present but not visually prominent enough to notice.
Why a conversion audit needs to be site-specific
Generic conversion advice ('add urgency,' 'shorten your forms') doesn't account for what's actually happening on your specific site. Brainito's conversion audit is grounded in your actual pages, checkout flow, and traffic patterns, so the recommendations address your real drop-off points, not a generic best-practices list.
Conversion audit vs. SEO audit: you need both
SEO gets visitors to your site; conversion optimization determines whether they become customers once they arrive. Fixing SEO without addressing conversion means paying to attract visitors who leave anyway. Brainito's full marketing audit covers both together.
Frequently asked questions
What does a conversion rate audit check?
It reviews checkout and form friction, page speed's effect on drop-off, call-to-action visibility and clarity, mobile usability, and trust signals, the factors that determine whether a visitor becomes a customer.
How is this different from A/B testing?
A/B testing compares two versions of a page to see which performs better, but requires you to already know what to test. A conversion audit identifies the specific issues worth testing (or fixing outright) in the first place.
Is conversion rate optimization included in the free audit?
Yes, conversion factors are part of Brainito's standard 77-factor audit, alongside SEO and technical checks.
Customer Reviews
Watch marketers share their success stories.
Ready to Unlock Your Growth Strategy?
Join thousands of businesses that have already unlocked
their growth potential with Brainito.