Brainito vs SEOptimer: Which Website Audit Should You Run First?
SEOptimer grades a page and sells agencies a white-label version of that report. Brainito audits the whole business across 77 factors, re-checks it weekly and hands you the fixes inside a workspace that can do them.
SEOptimer is a well-made website grader. Its letter-grade report is easy to read, and its white-label PDF and embeddable audit form are popular with agencies that use a free audit to win leads. The comparison below is about what each report covers, how often it runs and what you can do with it afterward.
| Feature | Brainito | SEOptimer |
|---|---|---|
| What it audits | 77 factors across SEO, site speed, conversion UX and AI search visibility, scored as one number with a ranked fix list | A page graded A to F across SEO, performance, usability, social and security checks |
| Entry price | Free audit; fixes and re-checks cost credits, plans from $20 a month | Free single report on the website; a monthly plan for white-label reports and the lead-form widget |
| Built for | Founders and small teams who want to know what to fix first, and agencies running one workspace per client | Agencies that want a branded PDF audit to send to prospects |
| Scope | The site, its AI visibility, its conversion path and the channels around it | The page or site as a crawler sees it |
| Re-checks | Automatic weekly re-audit, with a re-check per factor when you ship a fix | Run the report again when you want a new grade |
| What sits around it | SEO suite, AI SEO, website builder, social studio, email, paid ads and analytics in the same workspace | Report embedding, white-label PDFs and a DIY SEO crawl |
| Output | A fix list with the actual change written for you, ready to apply or hand to a developer | A list of passed and failed checks with recommendations |
If you are an agency that needs a branded PDF audit as a lead magnet, SEOptimer does that job well. If you are the business owner and the question is what is costing you customers right now, Brainito's audit covers more ground, re-checks itself every week and sits next to the tools that fix what it finds.
SEOptimer vs Brainito: a grade or a plan
Both tools start the same way: type a URL and get a report. The difference is what the report is for. SEOptimer gives a page a letter grade and sells agencies a branded version of that grade. Brainito scores the business across 77 factors, writes the fix for each one, re-audits every week and keeps the whole thing inside the workspace where the fixes get done.
A page grade versus a 77-factor business audit
SEOptimer runs a single page through SEO, performance, usability, social and security checks and returns a grade. It is fast and the report is easy for a non-technical owner to read. Brainito's audit looks at the same technical ground and then keeps going: whether ChatGPT and Perplexity can quote the site, whether the contact form and checkout lose people, whether speed on a phone is costing conversions, and what the email and social channels around the site are doing. A clean technical grade can still belong to a business that gets no leads, which is why Brainito scores all 77 factors and ranks them by what to fix first.
Who each tool is built for
SEOptimer's business is largely agencies. Its white-label PDF and embeddable audit form are designed so an agency can put a free audit on its own website, collect the prospect's email and send a branded report. That is a sales tool, and a good one. Brainito is built for the business on the other end of that email, and for agencies that would rather run the client's marketing than send a PDF. One workspace per client holds the audit, the fixes, the SEO suite, the social calendar and the analytics, with users included, so there is nothing to add when a new client arrives.
What happens after the report
A report is only useful if something changes. SEOptimer lists recommendations and leaves the work to you. Brainito writes the fix for each factor, from the missing meta description to the schema markup, so you can apply it or paste it to a developer, then re-checks that one factor on demand and the whole site every week. The score is free and the full report is $5. Applying fixes and running re-checks costs credits, with plans from $20 a month, and most small businesses spend between $20 and $500 a month depending on how much they ship. A quiet month can sit on the $5 credits.
Frequently asked questions
Is Brainito a SEOptimer alternative?
For a business owner who wants to know what is wrong with their site and fix it, yes. For an agency that specifically wants a white-label PDF audit as a lead magnet, SEOptimer is built for that and Brainito is not.
Does Brainito offer white-label reports like SEOptimer?
Not as a PDF lead magnet. Agencies use Brainito by running a workspace per client and inviting the client into it, where they see the audit, the fixes and the progress directly.
How much does a Brainito audit cost compared with SEOptimer?
The score and top findings are free, and the full 77-factor report is 100 credits, which is $5. Fixes and re-checks cost credits, with plans from $20 a month. Most small businesses spend between $20 and $500 a month in credits, and credits never expire.
Does Brainito re-check the site automatically?
Yes. Every audited site is re-audited weekly, and you can re-check a single factor after you ship a fix instead of re-running the whole report.
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