The SEO Audit Checklist We Use on Every Website
Every category a thorough SEO audit needs to cover, technical, on-page, content, and site speed, or skip the manual work and run it automatically.
Every Checklist Item, Already Checked For You
Skip the manual checklist, this report runs it automatically.
Website Essentials
28 factorsOn-Page SEO
6 factorsTechnical SEO
31 factorsMarketing Channels
12 factorsHow It Works?
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The full SEO audit checklist, by category
If you're running an SEO audit manually, here is the complete checklist Brainito's automated audit works from. Doing this by hand across a whole site typically takes several hours; running it automatically takes minutes and repeats every week without extra effort.
Technical SEO checklist
Confirm robots.txt and XML sitemap are correctly configured, check for crawl errors and broken links, review canonical tags and duplicate content, verify HTTPS and mobile-friendliness, and check structured data markup where relevant. These issues can silently cap your entire site's ranking potential regardless of content quality.
On-page and content checklist
Review title tags and meta descriptions for every important page, check header tag structure (one H1 per page, logical H2/H3 hierarchy), evaluate content depth against what's actually ranking for your target keywords, and audit internal linking between related pages.
Site speed and mobile checklist
Check Core Web Vitals (loading speed, interactivity, visual stability) on both desktop and mobile, since Google weighs these directly. Test how forms, checkout, and key CTAs actually behave on a phone, not just how they look, since a broken mobile checkout costs conversions even on a technically well-optimized site.
Frequently asked questions
Can I download this checklist as a template?
The checklist above covers every category. For a personalized, ranked version of these checks already run against your specific site, use Brainito's free automated audit instead of working through the checklist manually.
How long does a manual SEO audit checklist take to complete?
A thorough manual audit across all these categories typically takes several hours for a single site. Brainito's automated version runs the same checks in minutes.
What's the most commonly missed item on this checklist?
Mobile checkout and form behavior. Many sites look fine on desktop but have a broken or frustrating experience on mobile, where more than half of traffic to most sites now arrives.
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