Free App Store Keyword Research Tool to Rank Your iOS App
Get real App Store search volumes, keyword suggestions, and trend data so you can choose iOS title and subtitle keywords that actually drive downloads.
Free with a Brainito account. No credit card required.
Real App Store Volumes
See how many people search each keyword on the App Store, not guesses, so you prioritize terms with proven demand.
Nail Your Title Keywords
Compare volume and trend side by side to fill your 30 character title and subtitle with keywords that rank.
Spot Rising App Trends
Trend data shows which searches are climbing in 2026, so you catch keywords early before competitors crowd them.
An app store keyword research tool reveals the terms users search when they look for apps like yours. It surfaces relevant keywords, autocomplete suggestions, and variations across app store search so you can optimize your title, subtitle, and metadata. Use it to improve app store visibility and rank for the searches that drive qualified installs on the App Store and Google Play.
What data the app store keyword research tool surfaces
The tool pulls the search terms and suggestions that app store users rely on to discover new apps. Enter a seed keyword or a competitor and it returns related phrases, autocomplete results, and long-tail variations shaped by how people search within the stores. These terms reflect install intent rather than general web queries, so they map closely to the features and problems users want solved. You end up with a targeted list of keywords, including category and use-case modifiers, that shows exactly how potential users phrase their search for an app like yours.
How to act on the keyword data for ASO
Weave the highest-value terms into the fields that drive app store optimization. Lead your app name and subtitle with the most relevant keywords, then distribute supporting phrases across the keyword field and description so you cover multiple ways users search. Prioritize terms that balance solid search volume with achievable difficulty rather than chasing only the broadest words. Use long-tail queries to inform feature messaging and screenshots that match intent. Track rankings after each metadata update and refine your keyword mix as new competitors and trends reshape the results in your category.
Who benefits from app store keyword research
App developers, indie publishers, and mobile marketing teams all rely on keyword research to get found in crowded stores. Solo developers use it to compete without a paid acquisition budget, while growth teams use it to lift organic installs and lower cost per install. Agencies handling app store optimization lean on it to justify metadata changes with data. Anyone launching or growing an app benefits, because most downloads begin with a store search, and ranking for the right terms puts your app in front of users at the moment of intent.
Frequently Asked Questions
How is this different from Apple Search Ads popularity scores?
Apple shows a relative popularity index. Brainito shows estimated monthly search volumes, trend direction, and CPC where available, so you can compare keywords with real numbers instead of a vague 5 to 100 scale.
Where should I put keywords in my App Store listing?
Your app title carries the most ranking weight, followed by the subtitle and the 100 character keyword field. Use high volume terms in the title, supporting keywords in the subtitle, and avoid repeating words across fields.
Is the App Store keyword research tool free to use?
Yes. Create a free Brainito account and you can search App Store keywords at no cost. You get suggestions with search volumes, trend data, and CPC where available for any seed keyword you enter.
Sign up for a free Brainito account and start searching App Store keywords.
One account unlocks keyword research on 15 platforms plus 340+ marketing tools, weekly audits, and your action plan.
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