Bing Keyword Research Tool for Untapped Search Demand
Get real Bing search volumes, trend data, and CPC for any keyword. Reach the Microsoft audience where ads often cost less than Google.
5 credits per search. 20 free credits when you sign up, no credit card required.
"accounting software" · Bing
Example| Keyword | Volume | Trend |
|---|---|---|
| accounting software for small business | 6,000 | → |
| free accounting software | 4,000 | ↗ |
| best accounting software | 2,500 | → |
| accounting software for mac | 900 | ↘ |
Example result with sample data. Yours uses live data for your inputs.
How it works
From one seed keyword to a list of terms worth targeting.
- Step 1
Enter a seed keyword
Pick the country you sell in. One word or a phrase is enough.
- Step 2
We pull real search data
Hundreds of real suggestions with volume, trend and cost per click.
- Step 3
Pick your targets
Filter, sort and export the keywords worth a page, a post or an ad.
What you get
What the result tells you, and why it is worth the minute it takes.
Real Bing Search Volumes
See actual monthly search volumes for Bing suggestions, so you size demand before writing a page or ad.
Lower CPC Than Google
Check CPC on Bing keywords and find terms where Microsoft Ads clicks cost a fraction of Google's price.
Win Overlooked Bing Traffic
Bing skews toward desktop and older, higher income users, a strong match for B2B, finance, and home services.
The guide
What the bing keyword research tool does, how to use it, and what to do with the result.
This Bing keyword research tool shows the phrases people search on Bing, with monthly volume, cost per click and trend, so you can optimise for an audience many competitors ignore. Enter a seed keyword and get real Bing search suggestions with data.
Why Bing Keywords Matter
Bing powers more than Bing.com: Yahoo search results come from Bing, and Bing's index also feeds Microsoft Copilot answers. Ranking on Bing therefore reaches people across several search experiences, often with less competition than Google.
How Bing Keywords Differ From Google
Many keywords overlap, but phrasing and volumes differ, and Bing's audience often searches from desktop devices at work. Research Bing separately rather than assuming Google data applies, especially for B2B and professional services.
Using the Data
Prioritise keywords with clear intent and steady volume, check cost per click to spot commercial phrases, and use the trend to find seasonal demand. Then make sure the matching page has the keyword in its title, headings and opening paragraph.
Bing Webmaster Tools and Microsoft Advertising
Verify your site in Bing Webmaster Tools to submit your sitemap and see which queries already bring you Bing traffic. If you advertise, the same keyword list feeds Microsoft Advertising campaigns, where clicks are often cheaper than on Google.
Bing and AI Answers
Because Copilot draws on Bing's index, pages that rank and are clearly structured on Bing are more likely to be cited in its answers. Clear headings, direct answers and accurate structured data help on both.
Frequently asked questions
Something else? Email support@brainito.com
Is Bing keyword research worth it?
Yes, especially for B2B and professional services. Bing results also power Yahoo, and Bing's index feeds Microsoft Copilot, so ranking on Bing reaches several search experiences, often with less competition.
Are Bing keywords different from Google keywords?
Often. Phrasing, volumes and audience differ, so research Bing separately instead of assuming Google data applies.
Is Brainito's Bing keyword research tool free?
It is free to try. Every new Brainito account comes with 20 free credits, and each search costs 5 credits. You get suggestions with search volumes, trend data, and CPC for every query you run in 2026.
Why should I research Bing keywords separately from Google?
Bing serves the Microsoft ecosystem, including Windows search, Edge, and Copilot. Its audience skews older, desktop based, and higher income, so volumes, competition, and CPC often differ from Google in ways that change your keyword picks.
Are Bing ads really cheaper than Google Ads?
Often, yes. Microsoft Ads has less advertiser competition, so many keywords carry a lower CPC than the same terms on Google. Our tool shows CPC where available so you can spot the bargains before you spend.
Where to go from here
The bing keyword research tool answers one question. These are the next ones worth asking.
Create a free Brainito account and start searching Bing keywords today.
One account unlocks the bing keyword research tool plus 320+ marketing tools, weekly audits and your action plan.
- 20 free credits when you sign up
- 5 credits per search
- No credit card required