Marketing that follows the weather, for less than one service call a month
An HVAC company gets two peaks and two quiet seasons, and the marketing budget usually runs flat through all four. Brainito runs the loop for a company with two to twenty trucks: a weekly audit of the site, a monthly plan that turns up before the heat and the cold, service and city pages that rank, reviews after every call, maintenance plan email through the shoulder seasons, and one report the owner can read between dispatches.
Free to start. Paid actions use credits; most businesses spend $20 to $500 a month.
- Built for owner-operators to twenty-truck HVAC companies
- Cooling, heating, heat pumps, IAQ and maintenance plans
- No retainer, cancel any time
- Plans from $20 a month; most HVAC companies spend $20 to $500 a month
What marketing costs an HVAC company now
Typical US figures for a residential HVAC company doing $1 million to $10 million a year. Ad spend is on top of every row; HVAC keywords cost around $44 a click and more in the first heat wave.
| Option | Typical monthly cost | What you get |
|---|---|---|
| HVAC marketing agency | $2,000 to $6,000 | SEO, city pages, Google Ads management and a monthly report, usually on a twelve-month contract. The budget rarely changes with the season. |
| Lead marketplaces | $1,000 to $3,500 | Angi, HomeAdvisor and Thumbtack at $40 to $150 a lead, shared with three to five other companies, at the exact moment every one of them is slammed. |
| PPC and Local Services Ads management | 15% to 20% of spend | A manager for Google Ads and LSAs only. At $5,000 a month of peak-season spend that is $750 to $1,000 before a single click. |
| Brainito AI marketing manager | $20 to $500 | Weekly audit, monthly strategy, website builder, SEO, social, email, analytics, tasks and a mini CRM, paid in credits for what you run. Dashboards are free. |
Agency and marketplace ranges are what HVAC companies report paying in 2026 and change by market; the Brainito figure is what HVAC companies on the platform typically spend.
What fails on HVAC websites
The audit checks 77 factors. These are the ones that fail most often when we scan an HVAC company, and each one sends a homeowner with a dead system to the next company in the map.
- 1Internal linking and headings
One services page for AC repair, installation, furnaces, heat pumps and air quality
Google ranks pages, not companies. One page for everything competes with companies that have a page per service and per city. The fix is a page for each job type you want more of, linked from the homepage and from each other.
- 2Title tags and meta descriptions
No city and no service in any title
Homeowners search "AC repair Marietta" and "furnace not turning on". A title like "Comfort Pros: Heating and Cooling Experts" on every page tells Google nothing about what the page answers or where.
- 3Phone contact
The 24-hour number is in the footer and not tap-to-call
A homeowner with no AC in July calls the first number they can tap. A tap-to-call number above the fold on every mobile page, with "24/7" next to it if it is true, is the single biggest conversion fix in the trade.
- 4Lead capture and contact paths
No way to join the maintenance plan or book a tune-up online
Maintenance plans are the smoothest revenue in the business and the website rarely sells them. A plan page with a three-field signup and a tune-up booking form turns shoulder-season traffic into recurring customers.
- 5Testimonials and reviews
Reviews live on Google and never reach the service pages
A homeowner choosing between three companies for a $9,000 system replacement reads reviews about installations. Recent reviews on each service page close estimates; a generic reviews page does not.
- 6Schema markup
No HVACBusiness structured data
Structured data tells Google and AI assistants your service area, hours, emergency availability and reviews. Without it the listing is a bare link next to a competitor showing a rating and 24-hour service.
- 7Page speed and Core Web Vitals
A video of a technician on a roof on a phone in a hot living room
HVAC sites are heavy with video, badges and chat widgets. They fail Core Web Vitals on mobile, which is where the homeowner is standing when the system quits.
- 8Google Search Console and conversion tracking
Nobody knows which page or ad produced the last twenty installs
Without Search Console verified and calls and bookings tracked as conversions, the company cannot tell whether the city pages, the ads or the marketplace produced the work, so it pays all three through the slow season too.
Factor names match the Brainito audit report, so an HVAC company can run the free audit and see which of these apply to its own site.
The channels that bring service calls and installs, in order
Ranked for residential HVAC, with the reason. Commercial and new-construction companies move email and referrals up; the top three never change.
Google Business Profile and the map pack
Most HVAC searches are local and urgent, and most clicks go to the three map results. Service area, categories, 24-hour hours if true, weekly photos, posts and review replies decide who is in the pack during the heat wave.
Reviews
Volume, recency and replies. A company with 120 reviews from this year outranks one with 500 from 2021. Ask the technician to send the link before leaving the driveway, and reply to every one.
Local Services Ads and Google Ads, turned up with the weather
Paid is the fastest route during the first heat wave and the first freeze, and the most expensive. A budget that rises in peak weeks and falls in the shoulder season, pointed at service pages with call tracking, pays; a flat budget does not.
Service and city pages
One page per job type per city, written for the homeowner's question, is the asset that compounds and the one AI assistants quote when asked for an HVAC company. It is also what makes the ad click convert.
Email to past customers and plan members
Spring and fall tune-up reminders, a maintenance plan offer after every repair, a filter reminder, and a replacement note to anyone whose system is past twelve years. The owned list carries the company through the shoulder seasons.
Facebook and Nextdoor
Install photos, technician introductions and seasonal tips in the neighborhoods you serve. Posts drafted from the week's jobs, approved by the owner, scheduled around the dispatch board.
A sample audit: six-truck residential HVAC company
A representative audit built from the factors that most often fail for HVAC companies of this size. Names and figures are illustrative; run the free audit to see your own.
Marketing Health Score
40/100
Residential HVAC company, Georgia, six trucks, 15 years in business, $3,500 a month with an agency plus $1,800 a month in marketplace leads
Strong reviews, a loyal customer base and a website that only ranks for the company name. One services page, no city pages, no maintenance plan signup, a video hero that takes 8 seconds on mobile, the 24-hour number in the footer, and no call tracking on $5,300 a month of spend.
Fix 1: Build service and city pages with a tap-to-call number on each
Highest impactAC repair, AC installation, furnace repair, heat pump installation, duct cleaning and maintenance plans, each for the four cities you serve most, with the number above the fold, recent reviews and a three-field booking form.
Fix 2: Sell the maintenance plan from the site and the inbox
One weekA plan page with pricing and a signup form, a plan offer email after every repair, and spring and fall tune-up reminders to the whole list. This is what fills April and October.
Fix 3: Add call tracking, schema and a seasonal ad budget
Two daysConversion tracking on calls and forms, Search Console verified, HVACBusiness schema, and Google Ads reported next to organic so the budget can rise in the first heat wave and fall in the shoulder season.
What Brainito does for an HVAC company
Every module, in the language of the trade rather than a marketing department.
Weekly marketing audit
Your site re-checked every week across 77 factors, with the evidence behind each verdict and a fix list sorted by what brings service calls and installs.
Monthly marketing strategy
A plan built from the audit and the season: which pages to write before the heat, when to turn the ads up, which customers get the tune-up reminder, where the budget goes this month.
Website builder
A fast site with a page per service and city, a maintenance plan page and booking forms wired to your contacts, published to your own GitHub and Vercel so the company owns it.
SEO management
On-page fixes, technical fixes, HVAC directories and citations, and a check on whether ChatGPT and Gemini recommend the company when a homeowner asks.
Social media management
Posts drafted from the week's installs and seasonal tips for Facebook and Instagram, the owner approves on the post, scheduling handles the rest.
Email automation
A review request after every call, a maintenance plan offer after every repair, spring and fall tune-up reminders, and a replacement note for aging systems.
Analytics and ads reporting
Google Ads, Local Services Ads, Meta, organic and referrals on one page, refreshed hourly, with calls and bookings counted as the outcome, week by week through the season.
Contacts, tasks and team chat
A mini CRM for estimates and plan members, a task board for the office manager who runs marketing between dispatches, and chat for the owner and the comfort advisor.
300+ marketing tools
Schema generators, meta tag writers, review response drafts, keyword research across 15 platforms and more, free, for the jobs in between.
The first month
Week 1: audit and plan
Run the free audit, read the findings, generate the strategy. Decide which services and cities you want more of before the next peak.
Week 2: fix the site
Service and city pages, tap-to-call numbers, the maintenance plan page, schema and speed. Send the fixes to whoever maintains the site, or rebuild it with the builder.
Week 3: reviews and profile
Set up review requests from the technician's phone, clean the Google Business Profile and service area, start weekly posts.
Week 4: measure
Connect Search Console, analytics and ads with call tracking. From here the weekly audit and monthly plan run on their own, and the budget follows the forecast.
Goes with
- HVAC directories and citationsWhere an HVAC company should be listed.
- Local SEO auditMap pack, citations and reviews.
- Contractor SEO auditThe audit with the factors that matter for a contractor.
- Website builderA site you own, with a page per service and city.
- Email marketingTune-up reminders and plan offers on a schedule.
- AI marketing agencyHow the offer works for any business.
Run the free audit on your HVAC site. It takes two minutes.
You get the score, the evidence and the fix list before you decide anything. If it is useful, start free and the weekly audit and monthly plan follow, before the next peak.