A growth team for a store doing $20,000 to $500,000 a month, without the agency's percentage of spend
An online store pays the platform, eight apps, the agency and the ad networks, and margin disappears into the stack before a single order ships. Brainito runs the loop around the store for a founder-led brand: a weekly audit of the storefront, a monthly plan, product and collection pages that rank, email flows that bring the second order, social that is approved before it posts, and one report with Google and Meta ads next to organic and email.
Free to start. Paid actions use credits; most businesses spend $20 to $500 a month.
- Built for founder-led stores on Shopify, WooCommerce and BigCommerce
- Product, collection and brand pages, not just the homepage
- No retainer, no percentage of spend
- Plans from $20 a month; most stores spend $20 to $500 a month
What marketing costs an online store now
Typical US figures for a store doing $20,000 to $500,000 a month. Ad spend is on top of every row; ecommerce clicks average around $24 and more in competitive categories.
| Option | Typical monthly cost | What you get |
|---|---|---|
| Ecommerce marketing agency | $2,500 to $8,000 | Paid media, some SEO, email flows and a monthly report, usually on a six to twelve month agreement. Creative is often extra. |
| Paid media management | 10% to 20% of spend | A manager for Google Shopping and Meta only. At $20,000 a month of spend that is $2,000 to $4,000 before a single click, and the incentive is to spend more. |
| Marketing apps on the store | $300 to $1,000 | Email, reviews, SEO, popups, upsells and loyalty, each a separate subscription that scales with your list, each adding a script to the storefront. |
| Brainito AI marketing manager | $20 to $500 | Weekly audit, monthly strategy, website builder, SEO, social, email, analytics, tasks and a mini CRM, paid in credits for what you run. Dashboards are free. |
Agency and app ranges are what stores report paying in 2026 and change by category; the Brainito figure is what stores on the platform typically spend.
What fails on ecommerce storefronts
The audit checks 77 factors. These are the ones that fail most often when we scan an online store, and each one costs orders, not just rankings.
- 1Title tags and meta descriptions
Every product and collection page uses the theme's default title
Shoppers search "adjustable dumbbells under $300" and "linen duvet cover queen". A title like "Product Name | Store Name" on every page, with the collection titled "Collection", tells Google nothing about what the page sells or who it is for.
- 2Schema markup and validation
Product schema is missing price, availability or reviews, so there is no rich result
Product structured data with price, availability, ratings and shipping is what earns the rich result and feeds Google Shopping's free listings. Most themes emit incomplete or invalid Product schema, and the audit shows exactly what is missing on each page.
- 3Page speed and Core Web Vitals
Eleven app scripts load before the add-to-cart button
Reviews, popups, upsells, chat, pixels and heat maps each add a script. Storefronts fail Core Web Vitals on mobile, where most shoppers browse, and every second of delay costs conversion.
- 4Testimonials and reviews
A reviews app is installed and reviews appear on none of the product pages
Shoppers buy from the page with reviews on it. The app collects them; the theme hides them below the fold or on a separate page. Reviews with photos on the product page, and a summary on the collection page, are the conversion fix.
- 5Refund and returns policy
The returns policy is a link in the footer nobody can find
Returns anxiety is the biggest reason a first-time buyer leaves at checkout. A clear returns and shipping summary on every product page, linked to the full policy, removes it.
- 6Canonical tags and URL structure
Every filter and sort combination is a separate indexable URL
Faceted navigation creates thousands of near-duplicate pages that split ranking signals and waste crawl budget. Canonicals on filtered URLs and clean collection URLs consolidate them.
- 7Newsletter and lead capture
A popup is the only way onto the list, and it fires at zero seconds
Email brings the second and third order, and the store collects addresses only from a popup most shoppers close. A signup in the footer, at checkout and on the order confirmation builds the list from the traffic you already paid for.
- 8Conversion and event tracking
GA4 counts purchases twice and the Meta pixel misses half of them
Without clean purchase, add-to-cart and checkout events in analytics and the ad platforms, the store cannot tell what the ads returned, so the agency's report and the platform's report never agree.
Factor names match the Brainito audit report, so a store can run the free audit and see which of these apply to its own storefront.
The channels that bring orders, in order
Ranked for founder-led stores, with the reason. The mix shifts by category and margin; the first two rarely change.
Email and automation
Welcome, abandoned cart, browse abandonment, post-purchase and win-back flows, plus a weekly campaign. For most stores email is the highest-margin channel and the one that makes the paid channels pay.
Organic search for product and collection pages
Collection pages for the ways people actually shop, product pages with complete titles, schema and reviews, and buying guides that link to them. It compounds, and it is what AI assistants quote when asked what to buy.
Google Shopping and Meta ads
Shopping ads for shoppers who know what they want and Meta for the ones who do not yet. Both only pay with clean conversion tracking and a product page that converts, and both are reported side by side so you can see the blended return.
Reviews and customer content
Review volume and photos on the product page, and customer photos reused on social and in email. Ask after delivery, with a direct link, and show the reviews where the decision happens.
Instagram, TikTok and Pinterest
Product in use, customer content and behind-the-scenes posts, drafted from your photos, approved before they go out, scheduled for the week. Pinterest in particular sends traffic for months.
Marketplaces
Amazon and Walmart for category demand you cannot capture on your own site, with keyword research for each listing. Treat it as a channel with its own margin, not as the store.
A sample audit: Shopify store selling home fitness equipment
A representative audit built from the factors that most often fail for stores of this size. Names and figures are illustrative; run the free audit to see your own.
Marketing Health Score
46/100
Shopify store selling home fitness accessories, 400 SKUs, $110,000 a month in revenue, 5 years old, $5,000 a month with an agency plus $900 a month in apps
A profitable brand with good products and a storefront that leaks. Theme default titles on every product and collection, invalid Product schema, eleven app scripts, reviews hidden on a separate page, filtered URLs indexed by the thousand, a zero-second popup as the only signup, and purchases double-counted in GA4.
Fix 1: Fix titles, schema and reviews on the top fifty product pages
Highest impactTitles written for how people search, complete Product schema with price, availability and ratings, reviews with photos above the fold, and a returns and shipping summary on each page. Then the same for the twelve collection pages.
Fix 2: Clean the tracking and compare the channels
Two daysSingle-fired purchase events in GA4 and the Meta pixel, Search Console verified, and Google and Meta ads reported next to organic and email so the blended return is one number everyone agrees on.
Fix 3: Cut the scripts and build the email flows
One weekRemove the four apps nobody uses and defer the rest to bring mobile load under three seconds. Add signups at the footer, checkout and confirmation, then launch welcome, abandoned cart and post-purchase flows.
What Brainito does for an online store
Every module, in the language of a brand that ships orders rather than a marketing department.
Weekly marketing audit
Your storefront re-checked every week across 77 factors, with the evidence behind each verdict and a fix list sorted by what brings orders.
Monthly marketing strategy
A plan built from the audit, your margins and the calendar: which collections to push, which flows to build, what the weekly campaign says, where the ad budget goes this month.
Website builder
Fast landing pages, buying guides and brand pages with signup forms wired to your contacts, published to your own GitHub and Vercel. The store and checkout stay on your platform; the pages that earn traffic live here.
SEO management
On-page fixes for product and collection pages one by one, technical fixes for schema, canonicals and speed, and a check on whether ChatGPT and Gemini recommend your products.
Social media management
Posts drafted from your product photos and customer content for Instagram, Facebook and Pinterest, the founder approves on the post, scheduling handles the week.
Email automation
Welcome, abandoned cart, post-purchase, review request and win-back flows, plus the weekly campaign, to the list the store already owns.
Analytics and ads reporting
Google Ads and Meta side by side with organic, email and social, refreshed hourly, with purchases and revenue counted as the outcome.
Contacts, tasks and team chat
A mini CRM for wholesale inquiries and partners, a task board for the founder and the one person who does marketing on Tuesdays, and chat for the team.
300+ marketing tools
Amazon and Google keyword research, schema generators, meta tag writers, review response drafts, product description helpers and more, free, for the jobs in between.
The first month
Week 1: audit and plan
Run the free audit on the storefront, read the findings, generate the strategy. Decide which collections carry the margin you want more of.
Week 2: fix the storefront
Titles, schema, reviews placement, returns summary, canonicals and scripts on the top product and collection pages. Send the theme fixes to your developer, or make them in the theme editor from the fix list.
Week 3: email and tracking
Clean the purchase events, add signups beyond the popup, launch the welcome, abandoned cart and post-purchase flows.
Week 4: measure
Connect Search Console, analytics, Google Ads and Meta. From here the weekly audit and monthly plan run on their own, and the blended return is one number.
Goes with
- Brainito for ecommerceThe whole platform, in a store's terms.
- Ecommerce SEO auditThe audit with the factors that matter for a store.
- Shopify website auditThe audit on a Shopify theme, free.
- Shopify integrationConnect the store to the workspace.
- Paid ads reportingGoogle and Meta side by side with revenue as the outcome.
- Amazon keyword researchKeywords for every listing, free.
- AI marketing agencyHow the offer works for any business.
Run the free audit on your storefront. It takes two minutes.
You get the score, the evidence and the fix list before you decide anything. If it is useful, start free and the weekly audit and monthly plan follow.