A full caseload without a marketing agency, and without a testimonial in sight
A therapist cannot ask clients for reviews, cannot describe who they treat, and has forty minutes a week for marketing. Brainito runs the loop inside those limits for a private practice or a small group: a weekly audit of the site, a monthly plan, specialty pages that rank for the problem a client searches, clean directory listings, a monthly note to the physicians and schools who refer, and one report the practice owner can read between sessions.
Free to start. Paid actions use credits; most businesses spend $20 to $500 a month.
- Built for solo practitioners to ten-clinician group practices
- Ethics-code and HIPAA limits in every draft
- No retainer, cancel any time
- Plans from $20 a month; most practices spend $20 to $500 a month
What marketing costs a therapy practice now
Typical US figures for a private practice or small group. Ad spend is on top of every row; therapy keywords cost around $27 a click.
| Option | Typical monthly cost | What you get |
|---|---|---|
| Therapy practice marketing agency | $1,000 to $3,000 | A website, some SEO, a blog on a schedule and a monthly report, usually on a six to twelve month agreement. |
| Directory listings | $30 to $200 | Psychology Today and two or three others. Necessary and effective, and they send clients to whoever has the most complete profile, not to you. |
| Therapist website subscription | $60 to $100 | A template site hosted by a therapist-focused vendor. Easy to start, hard to rank, and the practice does not own it. |
| Brainito AI marketing manager | $20 to $500 | Weekly audit, monthly strategy, website builder, SEO, social, email, analytics, tasks and a mini CRM, paid in credits for what you run. Dashboards are free. |
Agency and subscription ranges are what practices report paying in 2026 and change by market; the Brainito figure is what practices on the platform typically spend.
What fails on therapy practice websites
The audit checks 77 factors. These are the ones that fail most often when we scan a therapy practice, and each one costs a client who was ready to reach out.
- 1Title tags and meta descriptions
Every page is titled with the therapist's name and credentials
Clients search "anxiety therapist in Portland" or "EMDR near me", not "Jane Rivera, LCSW". Each page needs the concern, the approach and the city in its title.
- 2Internal linking and headings
One page lists anxiety, depression, couples, trauma, teens and EMDR
A single specialties page ranks for none of them. The practices that fill from search have a page per concern and per approach, each written for the person searching at 11pm, linked from the homepage and from each other.
- 3Lead capture and contact paths
The contact form asks what brings you to therapy
A consultation request should collect a name, a way to reach the person and a good time to call, and nothing clinical. Shorter forms convert better, and keeping health details out of the marketing site keeps it out of the HIPAA problem.
- 4Pricing and insurance information
No fees, no insurance panels, no sliding scale information
The first question every prospective client has is whether they can afford it. A clear fees page with the panels you accept, the out-of-network process and any sliding scale answers it before they call someone else.
- 5Meta Pixel and tracking scripts
An ad pixel on the page where clients request a consultation
Tracking pixels on pages that reveal a health concern have drawn federal enforcement and class actions. The audit lists every tracking script on the site so the practice can keep ad pixels off the pages where they do not belong.
- 6Testimonials and reviews
A client review quoted on the homepage
Most mental health ethics codes prohibit soliciting testimonials from current clients, and several state boards go further. The site should show credentials, approach, specialties and a warm introduction instead; the audit flags testimonials so the practice can decide what its code allows.
- 7Page speed and Core Web Vitals
A full-screen stock photo of a beach on a phone at 11pm
Therapist template sites are heavy with large images and font libraries. They fail Core Web Vitals on mobile, which is where most people search for help.
- 8Schema markup
No structured data for the practice or the clinicians
Structured data tells Google and AI assistants what the practice treats, where, who the clinicians are and whether sessions are online. Without it the listing is a bare link next to a directory profile with everything filled in.
Factor names match the Brainito audit report, so a practice can run the free audit and see which of these apply to its own site.
The channels that fill a caseload, in order
Ranked for private practices and small groups, with the reason. Practices with a narrow specialty move the specialty pages to the top; the directories never leave the top three.
Directories, kept complete
Psychology Today and the other directories are where most clients still start. A complete profile with specialties, insurance, fees, availability and a photo, kept consistent with the website, outperforms a half-filled one every time.
Specialty pages
"Anxiety therapy in Portland" and "EMDR for first responders" rank and convert because the person searching recognizes themselves. One page per concern and per approach is the asset that compounds and what AI assistants quote.
Google Business Profile
Local searches for a therapist end in the map pack, even for telehealth. Categories, hours, online availability and a clear description decide whether you appear, without needing reviews you cannot ask for.
Referral sources and email
Physicians, pediatricians, school counselors, attorneys and other therapists send clients to the practice they remember. A short monthly note with openings and specialties keeps the practice first in mind.
Google Ads for specific concerns
At around $27 a click, a small budget on specific searches such as "couples counseling" in your city, pointed at a specialty page with a consultation form, fills openings quickly when the caseload dips.
Instagram and LinkedIn, lightly
Psychoeducation posts in the clinician's voice build recognition over time. Two posts a week, approved before they go out, is enough; nothing about clients, ever.
A sample audit: three-clinician group practice
A representative audit built from the factors that most often fail for practices of this size. Names and figures are illustrative; run the free audit to see your own.
Marketing Health Score
48/100
Group practice of three licensed therapists, Oregon, 6 years in practice, $900 a month across directories and a template website subscription
A respected practice with a waitlist for one clinician and empty hours for the other two. Every page is titled with the practice name, specialties live on one page, there is no fees page, a Meta pixel fires on the consultation page, a client quote sits on the homepage, and the mobile site takes 6 seconds.
Fix 1: Build a page per specialty and approach, with a short consultation form on each
Highest impactAnxiety, trauma and EMDR, couples, teens and perinatal, each with the city in the title, the clinician who sees it, insurance accepted and a three-field consultation request that collects nothing clinical.
Fix 2: Remove the pixel and the testimonial, add a fees page
One afternoonTake the ad pixel off the consultation and specialty pages, replace the client quote with clinician introductions, and publish fees, panels and the out-of-network process.
Fix 3: Align the directories with the site and start the referral note
One weekComplete every directory profile with the same specialties and availability as the site, add structured data for the practice and clinicians, and send the first monthly note to the referring physicians and schools.
What Brainito does for a therapy practice
Every module, in the language of a practice rather than a marketing department.
Weekly marketing audit
Your site re-checked every week across 77 factors, with the evidence behind each verdict, every tracking script listed, and a fix list sorted by what brings consultation requests.
Monthly marketing strategy
A plan built from the audit and your openings: which specialty pages to write, which directories to update, what the referral note says, whether a small ad budget is worth it this month.
Website builder
A fast, calm site with a page per specialty, a fees page and short consultation forms wired to your contacts, published to your own GitHub and Vercel so the practice owns it.
SEO management
On-page fixes page by page, technical fixes, directory listings kept consistent, and a check on whether ChatGPT and Gemini mention the practice when someone asks for a therapist.
Social media management
Psychoeducation drafts for Instagram and LinkedIn in the clinician's voice, approved on the post before anything is scheduled. Nothing about clients, ever.
Email automation
A monthly note to referral sources with openings and specialties, and a follow-up to consultation requests. Client communication stays in your practice management system.
Analytics and ads reporting
Organic, directories, referrals and any Google Ads on one page, refreshed hourly, with consultation requests counted as the outcome.
Contacts, tasks and team chat
A mini CRM for referral sources and inquiries, a task board for the practice manager, and chat for the clinicians who share the work. Clinical records stay in your EHR.
300+ marketing tools
Meta tag writers, schema generators, headline checkers, keyword research across 15 platforms and more, free, for the jobs in between.
The first month
Week 1: audit and plan
Run the free audit, read the findings, generate the strategy. Decide which specialties and which clinicians need the openings filled.
Week 2: fix the site
Specialty pages, a fees page, short consultation forms, remove the pixel and the testimonial, schema and speed. Send the fixes to whoever maintains the site, or rebuild it with the builder.
Week 3: directories and profile
Complete and align every directory profile, clean the Google Business Profile, send the first note to referral sources.
Week 4: measure
Connect Search Console and analytics. From here the weekly audit and monthly plan run on their own.
Goes with
- Website auditThe 77-factor audit, free, on any site.
- Local SEO auditMap pack, citations and directory consistency.
- Email marketingA monthly note to referral sources.
- Acupuncture clinic marketing planA plan for a small health practice, adaptable to therapy.
- Website builderA calm site you own, with a page per specialty.
- AI marketing agencyHow the offer works for any business.
Run the free audit on your practice's site. It takes two minutes.
You get the score, the evidence, every tracking script on the site and the fix list before you decide anything. If it is useful, start free and the weekly audit and monthly plan follow.