Brainito vs Moz: Which Audit Should You Start With?
Moz Pro bundles rank tracking and link data with its Site Crawl. See how it compares to a free, full marketing audit.
Moz Pro combines rank tracking, link research, and a site crawl into one subscription, long used by SEO teams for its Domain Authority metric. Here's how it compares to Brainito's audit.
| Feature | Brainito | Moz |
|---|---|---|
| Core focus | One score across SEO, speed, conversion, and AI visibility | Rank tracking, link metrics, and site crawl in one suite |
| Entry price | Free, full 77-factor report on the first run | Paid subscription required for full Site Crawl access |
| Conversion & speed checks | Included as core factors | Not part of Site Crawl's technical SEO focus |
| Authority metric | Not the focus -- prioritizes fixable, on-site issues | Domain Authority score, widely used as an industry reference |
| Re-checks | Automatic weekly re-audit included | Scheduled crawls within the Moz Pro plan |
If Domain Authority tracking and rank monitoring across many keywords are central to your workflow, Moz Pro's bundle covers that. If you want a fast, free, plain-English answer on what to fix on your own site first, Brainito's audit gets there without a subscription.
Moz Pro vs Brainito: rank tracking suite or focused audit
Moz Pro is a long-standing SEO suite built around rank tracking, link research, and its own Domain Authority metric, with a Site Crawl module for technical SEO. Brainito is a narrower, free audit that scores a site across SEO, speed, conversion, and AI visibility in one report.
A metric to track vs a list of fixes
Moz's Domain Authority is a widely referenced score for comparing sites' overall link strength over time. Brainito's report is built differently: instead of one comparative metric, it returns a ranked list of specific, fixable issues on your own site, across SEO, speed, and conversion.
What's included beyond SEO
Moz Pro's Site Crawl focuses on technical and on-page SEO. Brainito's audit adds conversion UX and AI search visibility to the same report, so a site that's technically clean but losing customers to a slow checkout still gets flagged.
Cost to start
Moz Pro's full Site Crawl requires a paid subscription. Brainito's first full audit, all 77 factors, is free, which matters most when you're still deciding where to invest in fixing issues before committing to ongoing SEO tooling spend.
Frequently asked questions
Does Brainito calculate Domain Authority like Moz?
No, Brainito doesn't compute a Domain Authority score. It focuses on a ranked list of specific, fixable issues across SEO, speed, conversion, and AI visibility rather than a single comparative authority metric.
Is Moz Pro's Site Crawl more thorough than Brainito's audit for SEO?
Both crawl for technical and on-page SEO issues. Moz Pro adds rank tracking and link metrics around that; Brainito adds conversion, speed, and AI-visibility scoring to the same report, for free.
Can I use Brainito if I already use Moz Pro?
Yes. Many teams use Moz for rank and link tracking while running Brainito's free audit for a fast, prioritized fix list on a specific site.
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