Audiences and segments
Lists, segments and who you can email.
- Create a segmentA segment is an audience defined by a rule rather than by membership. Open Segments and click New Segment.1 min read
- Create an audience listAn audience is a named group of contacts that a campaign sends to. Every campaign needs at least one.2 min read
- Keeping your audiences tidyAudience lists accumulate faster than anything else in an email account, and a table of forty rows nobody understands is how sends go to the wrong people.1 min read
- List or segment as an automation trigger?Both can start an automation, and they behave differently in a way that decides whether people can enter twice.1 min read
- Organise audiences into foldersThe Audiences page has a folder bar across the top. All audiences shows everything; selecting a folder narrows the table to that folder's lists.1 min read
- Rename, open or delete a listEvery row on the Audiences page has an Actions menu.1 min read
- See who is in a listOpen a list from the Audiences page — the Actions menu has View, and the row itself is clickable.1 min read
- Segments versus listsBoth are audiences a campaign can send to, and both appear in the campaign builder's Audience dropdown — grouped under Lists and Segments. The difference is who maintains them.2 min read
- Segments worth building firstA handful of segments cover most of what people actually need. Build these before inventing anything clever.1 min read
- What "N mailable from M" meansWhen you pick an audience in the campaign builder, a line appears underneath reading something like "3,412 mailable from 3,890".1 min read
- When do segments update?Segments maintain themselves. The Segments page describes them as fully automatic — nobody adds or removes people, and there is no refresh button to press.1 min read
- Why a list's number changed on its ownCounts move without anyone editing anything. Which number moved tells you why.1 min read
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