Paid ads

Google and Meta campaigns, budgets and results.

  1. Where Paid Ads is and what it showsPaid Ads shows the spend and results of your Google Ads and Meta ad accounts in one place. Open Marketing Manager in the sidebar, then Paid Ads.2 min read
  2. Create a Meta ad campaignClick New campaign at the top of any Paid Ads page. The builder creates the campaign in your connected Meta ad account, paused, so nothing spends until you turn it on.2 min read
  3. Pause, resume or edit a campaignYou can pause, resume and edit Meta campaigns from the Actions column of any campaigns table. Open Paid Ads → Meta Ads → Campaigns. Every change goes to your live Meta ad account straight away.2 min read
  4. See the leads from your ad formsThe Leads page lists every submission from your Meta and Google lead forms, including the ones that did not become contacts. It is not in the tab strip: press Ctrl+K (or ⌘K on a Mac) and search for Ad leads.2 min read
  5. Send conversions back to Meta and Google AdsConversion export sends what happened after the click, such as a paid order, back to Meta and Google Ads, so their bidding optimizes for real sales instead of form fills. It is not in the tab strip: press Ctrl+K (or ⌘K) 2 min read
  6. The daily spend capThe Daily spend cap is the highest daily budget anyone can set on a single campaign or ad set from Brainito. It sits above the campaigns list on every Paid Ads overview, for example Daily spend cap: 500.2 min read
  7. What the Paid Ads numbers meanEvery Paid Ads page opens with a row of figures for the period in the date filter. Hover a tile to see its definition. Here is what each one means.2 min read
  8. Why my ad campaigns or numbers aren't showingMost gaps on the Paid Ads pages come down to sync timing, the date filter, or the account picker. Work through these in order.2 min read

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