Why my ad campaigns or numbers aren't showing

2 min readChecked against the dashboard on 16 October 2026

Most gaps on the Paid Ads pages come down to sync timing, the date filter, or the account picker. Work through these in order.

"No campaign data in this period yet"

A first sync can take a few minutes after you connect. Check the Updated time in the page header; if it says nothing has synced yet, wait and refresh.

If the account has been connected for a while, widen the date filter. The pages start on the last 30 days, and a campaign with no delivery in that window has no figures to show.

A campaign is missing

Check the filter on the Campaigns tab. All, Running, Paused and Ended each show a count.
Check the account picker. If it is set to one account, campaigns in your other accounts are hidden.
Check you are on the right platform: Google Ads and Meta Ads each list only their own campaigns.

Paused campaigns stay listed even with no spend in the period, so you can resume them.

What the statuses mean

The Status column shows the platform's own word in lower case. On the Campaigns tab they are grouped:

Running — active on Meta, enabled on Google. These are spending.
Paused — stopped, and can be resumed.
Ended — anything else, such as finished, removed or archived.

Totals look too high

If your ad accounts use different currencies and the picker is set to All ad accounts, the totals add the currencies together. Choose a single account.

Numbers differ from Ads Manager

Small differences are normal: the platforms revise recent days for a while after the fact, and figures here update on the next sync. Compare the same dates and the same account. On Meta, Clicks and Cost per click use link clicks, which matches Meta's default columns.

Revenue or ROAS is blank

Blank means it can't be traced yet, not zero. See What the Paid Ads numbers mean.

Still nothing

Check the connection itself under Integrations. See A connection isn't bringing anything in.

Next: set the date filter wider, set the picker to All ad accounts, and choose All on the Campaigns tab.

What the Paid Ads numbers meanEvery Paid Ads page opens with a row of figures for the period in the date filter. Hover a tile to see its definition. Here is what each one means.Where Paid Ads is and what it showsPaid Ads shows the spend and results of your Google Ads and Meta ad accounts in one place. Open Marketing Manager in the sidebar, then Paid Ads.A connection isn't bringing anything inWork down this list. The first three explain most cases and none of them are faults.

Ask Agent PK in your dashboard

Agent PK answers from these same articles, looks at your own account, and can do the task for you once you confirm. Open it from the top bar in the dashboard.

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