What the marketing audit checks

The audit is a multi-signal analysis, not just an SEO crawl. It covers:

• Technical SEO — how well your site can be crawled and indexed.
• On-page SEO — titles, headings, content structure and metadata.
• Tracking — whether analytics and conversion tracking are actually working.
• Trust — the credibility signals a visitor and a search engine both look for.
• SERP visibility — how you currently appear in search results.
• Brand presence — how discoverable your brand is beyond your own site.
• Social signals — your presence and consistency across social platforms.

These roll up into one score, with the individual factors listed beneath it so you can see what is pulling the number up or down.

Turning a finding into a fix

Each failing factor has a Fix this with button. It opens the exact tool for that problem with your domain already filled in, so you go from "this is wrong" to "here is the fix" without hunting through the tool library.

That is the intended way to use the report: work down the failing factors rather than trying to read the whole thing at once.

Next: open your latest report and start with the lowest-scoring factor.