Working through your audit findings

The report gives one score with the individual factors beneath it. The score tells you roughly where you stand; the factors are what you can act on.

Start at the bottom

Work up from the lowest-scoring factors. They are where the same effort buys the most, and a report read top to bottom usually ends with nothing changed.

Two or three fixes properly finished beats twenty noted and none done.

Fix this with

Each failing factor has a Fix this with button. It opens the exact tool for that problem with your domain already filled in.

This is the intended path through the whole product: the audit finds it, the tool fixes it. It also removes the two questions that stop people — which tool, and what do I type into it. See Finding the right tool.

Suggestions

Factors carry specific suggestions rather than generic advice. Where a factor is about something on your pages, the report shows what to change and often exactly what to add.

Read those before reaching for the tool. Some findings are a two-minute edit and need no tool at all.

Not every factor is worth fixing

Some depend on things you are not going to change — a platform you are committed to, a domain you are not moving. Skipping those deliberately is fine. The score is a diagnostic, not a target to max out.

Spend the effort where it changes what customers or search engines actually do.

Then leave it alone for a while

Most of what the audit measures moves over weeks. Fix, wait, then rescan — see When to run a new scan.

Next: open your latest report, find the lowest-scoring factor, and click Fix this with.