Running out of credits

Credits pay for everything — audits, tools, the website builder, AI work and email (25 credits per 1,000 emails). Your balance is Credits at the top of your account menu, and Credits available on Plan & usage.

What stops when you run out

• Audits, tools, the website builder and other AI work do not start. You see an out-of-credits message with a way to get more. Nothing is charged.
• A campaign sends what your credits cover and pauses the rest, with the reason on the campaign. Top up, then Resume — nothing queued is lost and no one is emailed twice. See Why is my campaign paused?.
• Automation emails wait for credits, retried every hour for up to 7 days. A contact still waiting after 7 days skips that email and the flow moves on.
• An AI Step is skipped for that contact and the flow carries on.
• The email API refuses the batch with an out-of-credits error (insufficient_credits).

In a team or client workspace the workspace owner's credits pay, so the message reads This workspace is out of credits — the owner is the one who can top up.

If your account is still on an older email plan, sending is covered by that plan rather than by credits until it renews. Enterprise contracts are invoiced per 1,000 emails as agreed.

A balance below zero

Emails are charged hourly, after they are sent, so a balance can dip slightly below zero. On a monthly plan, automation emails may also draw up to a tenth of a month's credits ahead, so a short dip never stalls a journey. The next top-up or renewal covers it first.

Getting more

• On a monthly plan: top up from the Plans page — $20 for 500, $100 for 2,800 or $500 for 15,000 credits — or move to a bigger plan. Top-ups add to the same balance and never expire.
• Without a plan: choose a monthly plan. Top-ups and one-time packs are not sold to accounts without one.

See Credits, plans and billing.

Spending less

• Free tools. A large share of the library costs nothing. See What a tool run costs.
• Repeat runs are free. The same tool on the same input is served from cache and not charged again. See Are tool results cached?.
• Do not rescan to chase a number. Each audit is 100 credits, and most of what it measures moves over weeks.
• Send to people who engage. Email is charged per email sent, so a segment of engaged contacts costs less than your whole list and delivers better.
• Watch AI Steps in automations. Charged per contact — 2 credits across 10,000 contacts is 20,000 credits. See What an AI Step costs.

If your balance is falling faster than you expect, check active automations for an AI Step and recent large campaigns first.

Next: open the Plans page (Get more in your account menu) to top up or choose a plan.