What a tool run costs

1 min readChecked against the dashboard on 7 October 2026
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Tool runs are charged in credits, between 0 and 15 per run. The cost is shown on the tool before you run it, so nothing is ever charged as a surprise.

What determines the cost

The price reflects what the tool actually has to do:

CostWhat it buys
0 creditsCalculators, template generators and checks we can do ourselves — DNS and HTTP lookups. Genuinely free.
2 creditsA single AI generation — most content and copy generators.
5 creditsA vision model, a paid search-results lookup, or a keyword-data call.
10 creditsTwo paid data sources, or an audit combined with a page-speed check.
15 creditsMany upstream calls at once — ad-library sweeps and multi-competitor comparisons.

A large share of the library costs nothing to run.

Repeat runs are free

Running the same tool on the same input again is served from cache and is not charged a second time. Cached results last from about a week for lighter tools up to a fortnight or more for data-heavy ones.

So there is no need to save a result out of fear of paying twice — re-running the same lookup shortly afterwards costs nothing.

Checking your balance

Tool runs come out of the same credit balance as everything else — audits, the website builder, email. Your balance is Credits at the top of your account menu (your profile in the top bar), and Credits available on your workspace's Plan & usage page. New accounts start with 20 free credits, topped up to 20 each month. See Credits, plans and billing.

Next: open your account menu to check Credits before starting an expensive run.

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