What the tool library covers
Several hundred tools, organised into seven groups:
- SEO
- Content & Creative
- Research & Intelligence
- Social & Ads
- Planning & Reporting
- Conversion & Commerce
- Email & Leads
Within those sit finer categories — backlinks and authority, analytics and tracking, AI visibility, calculators, e-commerce, and so on.
Browsing is the slow way in
The library is large enough that scrolling it is rarely the fastest route to what you need. Two better ways:
- From a failing audit factor, using Fix this with, which opens the exact tool with your domain already filled in.
- Ctrl+K (Cmd+K on Mac) anywhere in the dashboard, then search by name.
Every tool is available to every account
No group is gated behind a plan, and no plan is needed to run them. The only difference between tools is what a run costs in credits, and many cost nothing. See Who can run tools.
Groups overlap with the rest of the product
Email & Leads tools sit alongside the email marketing features rather than replacing them — a subject-line generator is a tool; sending the campaign is Campaigns. Likewise Conversion & Commerce tools complement a connected store rather than needing one.
Next: press Ctrl+K and search for what you are trying to do, rather than browsing the groups.
Related articles
Ask Agent PK in your dashboard
Agent PK answers from these same articles, looks at your own account, and can do the task for you once you confirm. Open it from the top bar in the dashboard.