Reading a tool's results

1 min readChecked against the dashboard on 24 August 2026

Results appear on the right of the tool in two parts.

Output

What the tool found or produced — the check's findings, or the generated text. Generated output can be copied; the button confirms with Copied.

Recommendations

What to do about it. This is the part worth reading properly. The Output is evidence; the Recommendations are the actions, and most people skim the first and skip the second.

Work top-down, not all at once

A checker on a real site usually returns more findings than anyone will act on. The recommendations are ordered, so take the first two or three, change them, and re-run — rather than opening twenty tabs and finishing none.

Re-running after a change

Free, if the inputs are identical — served from cache. To see the effect of a fix you need the underlying page to have actually changed, and for some checks you also need the change to be live rather than in a staging environment.

If a re-run returns an identical result after a genuine change, see Are tool results cached?.

Results are a snapshot

A checker reports what it saw at that moment. Anything measuring search visibility or competitors will drift, so treat a result as a reading rather than a permanent fact — and re-run before quoting an old number in a report.

Next: run a tool, then read Recommendations before Output — that is the part you can act on.

Run a toolOpen Marketing Tools, pick a tool, fill in its inputs and run it.Are tool results cached?Yes. Running the same tool on the same input again returns the stored result and is not charged a second time.Working through your audit findingsThe report gives one score with the individual factors beneath it. The score tells you roughly where you stand; the factors are what you can act on.

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