Plan a month of posts with Social Studio

2 min readChecked against the dashboard on 16 October 2026

Social Studio writes a social media strategy for a website and fills 30 days of posts on a calendar. Open Social Media, and on the Calendar tab use Create your 30-day calendar. It costs 100 credits, charged when the calendar is built.

1. Enter the website

Type the website and click Create calendar. As you type, Brainito checks what it already knows about the site: Brand Kit, Marketing audit, Marketing plan and Connected accounts. Reading that is free.

If there is no Brand Kit yet, a box is ticked to create one first, so the posts use your real logo, colours and voice. That adds 100 credits and a few minutes. Untick it to plan from the website alone.

2. Answer five questions

The status reads Reading your data, then Needs your answers. The answers are prefilled; change what's wrong:

What should social media do for you this month? (Awareness, Leads, Sales, and so on)
Who are we talking to?
Anything to push this month? Launches, offers, events.
Where, and how much? Platforms, Posts per week (all platforms), Include Stories, Include Reels.
Anything off-limits, or tone to keep?

You can also add up to three competitors to study, and set when the Calendar starts. Platforms marked manual (Pinterest, YouTube Shorts, Threads) are planned and designed here but posted by hand.

Click Build the 30-day calendar. The status changes to Writing the plan, which takes a few minutes, then Ready.

3. Read the strategy

The strategy page covers How competitors show up, Where to post, and how often, Content pillars and Weekly themes. Click Open the calendar to see every planned post on its day. From the calendar, View strategy brings you back.

Changing it later

On the strategy page, Change answers reopens the questions. Rebuild the 30-day calendar writes a new plan and costs 100 credits again.

If a run shows Failed, the strategy didn't finish. Credits for a failed run are refunded on request.

One calendar per website

Each website gets its own calendar. They are listed under Saved calendars on the Calendar tab and under Social Media in the sidebar, where you can also delete one. Deleting a calendar removes its planned posts; posts already drafted or scheduled stay.

Next: open a planned post to design it. See Design and caption planned posts.

Design and caption planned postsOpen a saved calendar and click any planned post. A panel opens with the post's Design, Caption, The idea, When and where, Review and publish and Comments. Click any text to edit it.Review and approve social postsThere are three ways to get a second opinion on social posts: send them to a teammate, share a link with a client, or require approval before anything publishes.Where to find Social Media and what each tab doesSocial Media lives inside a workspace. In the sidebar open Marketing Manager and choose Social Media. The page has three tabs: Calendar, Posts and Integrations.Credits, plans and billingBrainito has one price list: credits. One balance pays for everything the platform does for you, and every action shows its cost before it runs. If an action fails, its credits come back automatically.

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