Marketing ROI Calculator: Prove Which Spend Pays You Back
Enter what a channel cost and what it returned, and get your true marketing ROI in seconds, so every budget line has to earn its place.
Free with a Brainito account. No credit card required.
One Metric, Every Channel
Compare SEO, paid, email, and events with a single ROI formula instead of mixed platform reports.
Defend Your Budget
Walk into planning season with hard return figures for every line of your marketing spend.
Cut Waste Faster
Identify negative ROI activities early and move that budget to work that actually returns money.
Frequently Asked Questions
How do I calculate marketing ROI?
Subtract your marketing cost from the revenue it generated, divide by the cost, and multiply by 100. Spending 2,000 dollars to drive 6,000 in revenue is a 200 percent ROI. Include tool and labor costs for a true picture.
What is a good marketing ROI in 2026?
A common benchmark is 5:1, or 400 percent, with 10:1 considered exceptional. Anything below 2:1 usually struggles once you account for overhead. Margins vary by industry, so anchor your targets to your own cost structure.
Is the Marketing ROI Calculator free?
Yes, it is free after creating a Brainito account. Measure as many channels and campaigns as you like and rerun the numbers each quarter as new results come in.
Prove which marketing dollars pay for themselves and which never do
One account unlocks roi calculator (marketing) plus 340+ marketing tools, weekly audits, and your action plan.