Review Response Generator for Good and Bad Reviews
Paste any customer review and get a reply under 120 words in your chosen tone: an apology and offline fix for complaints, a specific thank-you for praise.
2 credits per run. 20 free credits when you sign up, no credit card required.
2-star review · late delivery
ExampleHi Sam, thank you for telling us about this.
Your order should have arrived on Tuesday, and it did not. That is on us.
Please email hello@example.com with your order number so we can put it right.
The Example Co. team
Example output. Yours is written for the details you enter.
How it works
From a short brief to a draft you can use straight away.
- Step 1
Describe what you need
A few details about your business, audience and goal.
- Step 2
AI writes the first draft
Tailored to your inputs and the platform it is for, in seconds.
- Step 3
Edit, copy and use
Tweak the tone, copy it in one click, and generate more variations.
What you get
What the result tells you, and why it is worth the minute it takes.
Handles Praise and Complaints
Negative reviews get an acknowledgement and an offer to fix it offline, while positive reviews get a specific thank-you.
Short Enough to Read
Every reply stays under 120 words, so future customers browsing your reviews will actually read it from start to finish.
Your Tone, Not a Template
Describe the voice you want or keep the warm and professional default. Each reply is built from the customer's own details.
The guide
What the review response generator does, how to use it, and what to do with the result.
A review response generator writes a reply to a customer review for you, so you can answer quickly and stay professional. You paste the review text and, if you like, describe the tone you want. You get one owner reply of under 120 words, written in a warm and professional tone unless you ask for another. For a negative review, the reply acknowledges the problem, takes responsibility where that is fair and offers to make it right offline. For a positive review, it thanks the customer for something specific and repeats what they praised.
How to Use the Review Response Generator
Copy the full review from Google, Yelp, Facebook, Tripadvisor or wherever it was posted, and paste it into the first box. Include the whole text, not a summary, because the reply is built from the details the customer mentions. If you want a particular voice, type it in the tone box, for example "friendly and casual", "formal" or "apologetic but firm". Leave it empty for a warm and professional reply. Run the tool and read the draft. Add anything only you know: the customer's first name if they used one, the team member they mentioned, or the fix you have already made. Then paste the reply into the response field on the review platform and post it. Run the tool once for each review so every reply stays specific to what that customer said.
What the Reply Looks Like
Each run returns one reply, written as the business owner, in under 120 words. That is long enough to sound personal and short enough that people reading your reviews will actually read it. The tool reads the review and adjusts its approach. For a complaint, the reply acknowledges what went wrong in plain words, takes responsibility where that is fair, and invites the customer to continue the conversation offline so you can put it right. For praise, it thanks the customer for something specific they mentioned and reinforces it, so future readers see what you do well. The tool is told never to sound templated, so it avoids stock phrases like "we value your feedback" and works from the customer's own details instead. Every reply is a draft: read it before you post it.
How to Respond to Negative Reviews on Google
A bad Google review is read by every future customer who checks your listing, so your reply is written for them as much as for the reviewer. Respond calmly and soon. Thank the person, name the specific problem, and say sorry for the part that was your fault without arguing about the rest. Never share order details or private information in public. Offer a direct way to fix it, such as an email address or phone number, and follow through. A short example: "Hi Sam, thank you for telling us. Your order should have arrived on Tuesday and it did not, which is on us. Please email hello@example.com with your order number so we can put this right." The review response generator follows this same structure for every negative review you paste in.
How to Respond to Positive Reviews and 5-Star Reviews
Positive reviews deserve a reply too. A thank-you shows customers you read every review, not only the complaints, and a specific reply is more convincing to future readers than a one-line "Thanks". Mention the detail the customer praised so the reply could only belong to that review. Keep it short and warm, and skip the sales pitch. Here are two short examples. For a restaurant: "Thank you, Priya. We are glad the slow-cooked lamb was a hit, and we will tell the kitchen you asked for the recipe." For a plumber: "Thanks, Tom. Getting your boiler running the same evening was the goal, and we are pleased it worked out. We are here if you need us again." The tool writes 5-star review replies in this style from the review text you paste.
Replies for Small Businesses and Every Review Platform
The tool is not tied to one site. It works on any review text you paste, so you can use it for Google Business Profile reviews, Yelp, Facebook recommendations, Tripadvisor, Trustpilot or reviews on your own store. That makes it a practical review response tool for small businesses where the owner answers every review personally and has little time to do it. Use the tone box to match how you speak to customers in person, whether that is relaxed for a cafe or formal for a law firm. Hotels, salons, trades, clinics and online shops all use the same approach: one honest reply per review, specific to what the customer said. If you manage several locations, add the branch name in your edit so the reply is clearly local.
Common Review Response Mistakes
The most damaging mistake is arguing with the reviewer in public, even when the review feels unfair. Readers side with the customer, not the business. Copying the same reply under every review is a close second, because it tells readers nobody really read their feedback. Other mistakes are easier to fix. Replying weeks later makes the response look like an afterthought. Sharing booking details or private information breaks the customer's trust. Long replies full of excuses look defensive. Promising a refund or a call in public and then not delivering is worse than saying nothing. Finally, do not post a generated reply without reading it. Check the facts, add one real detail, and make sure any offer in the reply is something you will actually do.
Frequently asked questions
Something else? Email support@brainito.com
How do I respond to a negative Google review?
Reply calmly and soon. Thank the reviewer, name the specific problem, apologise for what was your fault, and offer a direct way to put it right offline, such as an email or phone number. Never argue or share private details in public.
How do I respond to a positive review?
Thank the customer by name if they gave one, mention the specific thing they praised, and keep it short and warm. A specific reply shows future customers you read every review, not only the complaints.
How does the AI review response generator work?
You paste the review and can add a tone. The AI reads whether the review is positive or negative and writes one owner reply under 120 words: an acknowledgement and offline fix for complaints, or a specific thank-you for praise.
Does it work for Google, Yelp and other review sites?
Yes. It works from the review text you paste, so it fits Google Business Profile, Yelp, Facebook, Tripadvisor or any other site. It does not connect to those platforms, so you copy the reply and post it yourself.
Can I change the tone of the reply?
Yes. Type the tone you want in the optional tone box, such as friendly, formal or apologetic. If you leave it empty, the reply is written in a warm and professional tone, which suits most businesses.
How much does the review response generator cost?
Each run costs 2 credits, and new accounts get 20 free credits. One run writes one reply to the review you paste, so you can answer around ten reviews with the starting credits.
Where to go from here
The review response generator answers one question. These are the next ones worth asking.
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Reply to your next review in a calm, professional voice
One account unlocks the review response generator plus 320+ marketing tools, weekly audits and your action plan.
- 20 free credits when you sign up
- 2 credits per run
- No credit card required