A complete email marketing platform, priced by what you send
In 2027 a platform has to cover campaigns, automation, segments, your own domain, revenue reporting and the messaging channels next to email, or you end up stitching tools together. Brainito covers all of it in one workspace and charges 25 credits per 1,000 emails, with contacts free. No tier to outgrow when the list doubles.
Platform pricing, worked out on your numbers
Contact-based platforms charge for the list. Brainito charges for sends. Put in your list size and monthly volume and see how the two models compare for a business your size.
Free and unlimited on Brainito. This only prices the others.
Campaigns plus automations. Not sure? 4 per contact is typical.
Your Brainito cost
20,000 emails is 500 credits at 25 per 1,000. Starter adds 600 credits a month; the rest pays for audits, SEO and the tools.
The same list elsewhere
Published prices at the 10,000-contact tier, the smallest each vendor lists that covers 5,000 contacts.
- BrevoStarter, at 100K emails$69/mo
- MailchimpStandard, not published at this size$135/mo
- KlaviyoEmail, not published at this size$150/mo
Brainito at the same volume: $20/mo, starter plan.
Competitor figures are published list prices, verified September 2026, at the nearest published tier rather than your exact count. Some are annual-billing or calculated rates, marked on the row. Check the vendor’s own calculator before you switch.
Plans from $20 a month, cancel any time, or 100 credits for $5. Most businesses spend $20 to $500 a month, and the credits also pay for SEO, the site builder and audits.
What a platform has to include now
The checklist a small business should hold any platform to, and how each item is covered here.
Campaigns with a real review step
Template, design with a test send, who and when, review. The review screen shows the audience count and the credits before anything leaves, so a wrong segment is caught on screen, not in the inbox.
Learn moreAutomation that is not a separate product
11 flows ready to edit, with triggers, waits, conditions, A/B splits, goals, tags, webhooks and SMS or WhatsApp steps. Included on every account at the same per-email rate as a campaign.
Learn moreSegments with real conditions
Behavior, order count and value, tags, properties, dates, location, list membership and channel consent, nested with AND and OR. They recompute on their own as contacts act.
Learn moreYour own domain from day one
Domain verification and sender identities on every account, including free. Start from a Brainito address at up to 100 a day while the DNS records are added, then send as your brand.
Learn moreAttribution, not just open rates
Orders from your connected store are tied back to the campaign or flow that earned them, and shown next to GA4, Google Ads and Meta in one analytics view.
Learn moreSMS and WhatsApp in the same place
Same contacts, same segments, consent per channel. Numbers and sender registration inside the app, WhatsApp through your own Business account, both usable as steps in an automation.
Learn moreWhere contacts come from
CSV imports with validation, Shopify and store connectors for customers and orders, lead forms on a site built here, Meta and Google lead forms, and a public API with webhooks for your own systems.
Learn moreOne balance for all of it
Email, SEO, the website builder, social, audits and the 300 or so marketing tools all draw from the same credits. One plan, one invoice, and nothing wasted at month end because credits never expire.
Learn more
Platform scope, side by side
| Brainito | Typical email tool | |
|---|---|---|
| Pricing model | Brainito:Per 1,000 emails sent, from one credit balance | Typical email tool:Per contact stored, in tiers |
| Cost of a bigger list | Brainito:Nothing until you email it | Typical email tool:A higher tier the month the list crosses a line |
| Automation | Brainito:Included on every account, same rate as campaigns | Typical email tool:Limited flows on lower tiers, full builder higher up |
| Channels beyond email | Brainito:SMS and WhatsApp on the same contacts and segments | Typical email tool:Separate add-on, separate list, or not offered |
| Website, SEO, social, analytics | Brainito:Same workspace, same login, same credits | Typical email tool:Other vendors, connected by integrations |
| Client workspaces | Brainito:One on the $100 plan, five on the $500 plan | Typical email tool:A separate agency product or one account per client |
Moving to the platform
Bring the list, with its consent
Export contacts from your current tool and import the CSV. Addresses are validated on the way in, consent is recorded per channel, and tags and properties come with them so your segments can be rebuilt.
Send a campaign and switch on a flow
Pick a design, test it, pick a segment and send. Then open the automation gallery, choose a welcome or post-purchase flow, edit the copy and waits, and activate it. Both can run from a Brainito address while your domain verifies.
Verify the domain and connect the rest
Add the DNS records to send from your brand at volume. Connect your store for orders and attribution, your ad accounts for the analytics view, and, if you text, buy a number or connect WhatsApp in the same workspace.
Questions people ask
One platform, one balance, priced by what you send.
Import your list, send the first campaign from a Brainito address, and verify your domain when you are ready to send at volume. 50 free credits when you start here, no card.
Goes with
- Email marketingCampaigns, flows, segments and the cost meter.
- PricingWhat each plan adds, from $20 a month.
- Marketing ManagerEvery module that shares the workspace.
- Marketing analyticsEmail, GA4 and ads on one page.
- Shopify integrationCustomers and orders into contacts and attribution.
- For agenciesClient workspaces and pooled credits.