Free NAP Consistency Checker for Your Website's Name, Address and Phone
Enter a page URL and your business name. In seconds you see if the name is in the title, which phone numbers appear, and whether address markup exists.
Free with a Brainito account. No credit card required.
example.com/contact
ExampleOn-site NAP signals reviewed
- Business name in titletrue
- Phone numbers found555-010-0100, 555-010-0199
- Consistent phone number2 different numbers on page
- Address markup (<address> or schema)Present
Example result with sample data. Yours uses live data for your inputs.
How it works
From your input to a prioritised list of fixes in under a minute.
- Step 1
Enter your details
Your website, business or the item you want checked. Nothing to install.
- Step 2
We run live checks
Brainito fetches live data and tests it against the rules that matter.
- Step 3
Fix what matters first
Clear results with what to fix, in order of impact, and where to go next.
What you get
What the result tells you, and why it is worth the minute it takes.
Every Phone Number Listed
See up to three phone numbers found in the page text and tel: links, so a stray old number cannot hide in the footer.
Name and Address Signals
Learn whether your business name is in the title tag and whether the address uses an address element or schema markup.
A Short Fix List
Get clear next steps, such as using one phone number across the site or adding LocalBusiness schema with your exact details.
The guide
What the nap consistency checker does, how to use it, and what to do with the result.
A NAP consistency checker tests whether your business name, address and phone number are shown clearly and consistently on your own website. Enter a page URL and your exact business name. Our checker reads that page and reports four things: whether the name appears in the page title, the phone numbers it finds in the text and click-to-call links, whether more than one different number is shown, and whether the address is marked up with an HTML address element or business schema. You also get a short list of fixes for anything flagged.
How to Use the NAP Consistency Checker
Pick the page where your contact details matter most, usually the home page, contact page or a location page. Paste its URL, then type your business name exactly as it appears on your Google Business Profile, with the same spelling, spacing and punctuation. Run the check. Our checker fetches that single page, renders it first if the content loads with JavaScript, and returns a one-line summary plus four rows, each marked pass or warn. Below the rows you get a How to fix list with the changes that apply to your page. If you run several locations, check each location page separately, because each one should carry its own address and number. Results for the same URL and name are saved for up to seven days, so a check straight after an edit may show the earlier result.
What the NAP Consistency Check Reports
Business name in title shows true or false. It passes when the name you typed appears inside the page's title tag, ignoring capital letters. Phone numbers found lists up to three numbers taken from the visible text and from tel: click-to-call links, and warns if there are none. Consistent phone number passes when the page text shows one number and warns with a count when it shows more. Address markup passes when the page has an HTML address element or structured data of the LocalBusiness, Organization or PostalAddress type, and warns when neither exists. Phone detection is tuned to ten-digit numbers in the 3-3-4 pattern used in the US and Canada, with an optional country code, so some international formats may not be picked up. The check reads one page and does not compare it with other pages or directory listings.
What Is NAP Consistency in Local SEO?
NAP stands for name, address and phone number. NAP consistency means those three details are written the same way everywhere your business appears: your website, your Google Business Profile, map apps and online directories. Search engines compare these mentions to confirm that a business is real and located where it says it is. When the details disagree, for example an old phone number in your footer and a new one on Google, it becomes harder to match every mention to one business, and customers may call a number that no longer works. Your own website is the source that other listings are often copied from, so it is the right place to start a NAP consistency audit before you edit any directory profile.
Common NAP Mistakes the Check Catches
A frequent issue is one phone number written in two formats, such as (555) 010-0199 in the header and 555.010.0199 in the footer. The checker compares numbers as they are written, so it reports these as two different numbers, which is a useful prompt to settle on one format. Other common finds are an old number left in a sidebar after a move, a call tracking number that differs from the one on your Google Business Profile, and a title tag that leaves out the business name entirely. Address problems often come from an address shown only inside an image or a map embed, which leaves no text or markup for search engines to read. Fixing these on your site gives every directory one clear version to match.
How to Fix NAP Inconsistencies and What to Check Next
Write down one master version of your name, address and phone number that matches your Google Business Profile character for character. Update the header, footer and contact page to that version, and remove any second number from the page text, or keep it only if it serves a clearly different purpose. Add your business name to the title tag of the home page and contact page. Wrap the address in an HTML address element and add LocalBusiness schema with the same name, address and phone; the Local Schema Generator can draft that markup from your details. Once your own pages are clean, use the Local Citation Checker to see how directories such as Yelp and Yellow Pages list you, because this tool only reads your website.
Frequently asked questions
Something else? Email support@brainito.com
What is a NAP consistency checker?
It is a tool that checks whether your business name, address and phone number are shown clearly and the same way on your website. This one reads a page you choose and reports the name in the title, phone numbers found, duplicate numbers and address markup.
How do I check NAP consistency on my website?
Enter the URL of your home, contact or location page and your business name exactly as it appears on Google. The checker returns four pass or warn rows and a fix list. Repeat it for each page that shows your contact details.
Does it check my Google Business Profile or directory listings?
No. The NAP consistency checker reads one page of your own website. To see how directories such as Yelp, Yellow Pages or Facebook list your business, use the Local Citation Checker after your site details are consistent.
Why does it say my page has two different phone numbers?
The checker compares numbers exactly as written. The same number in two formats, such as (555) 010-0199 and 555-010-0199, is counted twice. Pick one format and use it everywhere, or remove an old or secondary number from the page.
What counts as address markup?
An HTML address element on the page, or structured data of the LocalBusiness, Organization or PostalAddress type. The check confirms the markup exists. It does not compare the address text with your Google Business Profile, so review that match yourself.
Is the NAP consistency checker free?
Yes. The NAP consistency checker is free with a Brainito account and uses 0 credits per check. Sign up, enter a URL and your business name, and you get the result in seconds.
Where to go from here
The nap consistency checker answers one question. These are the next ones worth asking.
- Step 1Local Citation CheckerCheck your listings on directoriesOpen
- Step 2Local Schema GeneratorAdd LocalBusiness schema with the right detailsOpen
- Step 3Free Marketing AuditSee every issue on the site across 77 factorsOpen
This tool checks one thing. An audit checks 77.
Want it fixed and tracked? See the Marketing Manager
Make your name, address and phone match on every page
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