Events from your store and site

The Events page shows customer events and revenue arriving from Shopify and your other channels. It has Activity over time, Top events with a Count, and a table of Event, Source and Value.

What it is for

Two things:

• Confirming data is arriving. Events here are the evidence that a connection or the pixel is working.
• Seeing what customers actually do, which is what segments and automation triggers are built on.

No events yet

Means nothing has arrived. Either no store or pixel is connected, or nothing has happened since it was.

Test it rather than waiting: on your own site, view a product or add to cart, and watch for the event. If it does not appear, the tracking is not working, and no automation built on it will fire either. See Track your own website with the pixel.

Events power the interesting automations

Abandoned checkout, browse abandonment, post-purchase and win-back flows are all custom-event triggers. Those flows cannot work without the underlying events, and when the events are missing the automation looks broken rather than unfed. See Automation triggers.

So check this page before debugging an automation that never fires. It is the faster answer and usually the right one.

Value and revenue

Events carrying a Value are what let reporting attribute revenue. An order event without a value still records the order but contributes nothing to revenue figures, which is worth knowing if your revenue looks lower than your orders suggest.

Next: open Events, then do something on your own site and refresh — that is the quickest proof your tracking works.