Mobile App SEO Audit to Get Your App Discovered

Audit your app's web presence, deep links, and indexing in seconds to find and fix the visibility gaps keeping new users from discovering it.

Try:

2 credits per run. 20 free credits when you sign up, no credit card required.

example.com

Example
74of 100

Mobile App SEO Audit: 3 findings

  • Core setupLooks good
  • Opportunity2 quick wins
  • Issue1 fix needed
  • Next stepSee recommendations

Example result with sample data. Yours uses live data for your inputs.

How it works

From a short brief to a draft you can use straight away.

  1. Step 1

    Describe what you need

    A few details about your business, audience and goal.

  2. Step 2

    AI writes the first draft

    Tailored to your inputs and the platform it is for, in seconds.

  3. Step 3

    Edit, copy and use

    Tweak the tone, copy it in one click, and generate more variations.

What you get

What the result tells you, and why it is worth the minute it takes.

  • Find Visibility Gaps

    See where your app's web presence falls short in search, so more potential users can discover it.

  • Check Your Deep Links

    Verify deep links and app association files work, so visitors land in the right place every time.

  • Fix Indexing Issues

    Uncover the indexing problems that keep your app's pages out of Google and other search results.

The guide

What the mobile app seo audit does, how to use it, and what to do with the result.

The mobile app seo audit reviews how discoverable your app is across the App Store and Google Play. It checks your title, keywords, description, screenshots, ratings, and metadata against app store optimization best practices. Developers and marketers get a prioritized report on what limits organic visibility, so they can rank for more relevant searches and turn store visitors into installs without relying only on paid user acquisition.

What the mobile app SEO audit checks

The audit evaluates the signals that drive app store search and conversion on both major platforms. It reviews your app title and subtitle or short description for keyword relevance, checks the keyword field and long description for coverage, and examines screenshots and preview assets for persuasive messaging. It also weighs ratings, reviews, and update recency, which influence ranking and trust. The report surfaces issues like missing keywords, a title that ignores search demand, or weak visuals that reduce the share of browsers who choose to install your app. It also compares your listing against category norms so you can see where rivals cover keywords you have missed.

How to read the results and fix issues

Prioritize the title and primary keyword fields, since they carry the most weight for app store ranking. Fill keyword space with distinct, relevant terms drawn from how users actually search, and rewrite your description to lead with clear benefits. Replace generic screenshots with ones that show core value in the first frames, and prompt satisfied users to leave reviews to lift ratings. Keep the app updated, as recency is a positive signal. After changes, monitor keyword rankings and conversion rate for a couple of weeks before iterating further. Test one major change at a time so you can attribute any movement to a specific edit rather than guessing.

Why mobile app SEO matters for installs

Organic search and browse account for a large share of app discovery, so a listing tuned for the right keywords reaches many more qualified users at no media cost. Clear metadata and strong screenshots lift both ranking and install rate, and higher conversion signals relevance that can push you further up results. Because competitors constantly update their listings, treating app store optimization as ongoing work keeps your visibility from slipping. A steady stream of organic installs also lowers your blended cost of acquisition. Localizing metadata for key languages widens reach further, since many searches happen outside English.

Frequently asked questions

Something else? Email support@brainito.com

What does the Mobile App SEO Audit check?

It reviews your app's web presence, including landing pages, deep link setup, and indexing signals, then flags the gaps that make it harder for people to discover your app through search engines.

How is this different from App Store optimization?

ASO improves your ranking inside the app stores. This audit focuses on everything outside them: your website, deep links, and search indexing, which drive discovery from Google and the wider web.

Is the Mobile App SEO Audit free to run?

It is free to try. Every new Brainito account comes with 20 free credits, and each run costs 2 credits. Enter your app's website URL, get results in seconds, and rerun the audit through 2026 as you ship new landing pages and deep link changes.

Where to go from here

The mobile app seo audit answers one question. These are the next ones worth asking.

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Guides on this topic

Uncover the visibility gaps keeping users from finding your app

One account unlocks the mobile app seo audit plus 320+ marketing tools, weekly audits and your action plan.

  • 20 free credits when you sign up
  • 2 credits per run
  • No credit card required