What a Brand Kit is

2 min readChecked against the dashboard on 16 October 2026

A Brand Kit is one place for your logo, colours, fonts, imagery style, voice and a starting marketing strategy. Open Marketing Manager in the sidebar and choose Brand Kit.

What goes in it

Give it your website and every section is drafted for you automatically — the look is taken from the site itself, and the voice, audience and strategy are written from the site plus research. No website yet? Answer a few questions and you get a starter kit instead. See Create a Brand Kit.

A finished kit reads in four parts:

Visual identity — logo, colours, fonts and imagery style.
Voice & messaging — tone, tagline, pitch and the words you use.
Brand foundations — what the business stands for, and who it is for.
Marketing strategy — a starting plan built on the above.

At the top, Brand at a glance sums it up; after the visual identity, Brand in use shows your brand on a website hero, a social post, an email, a business card and an ad banner. See What each section means.

Why it matters

Other parts of Brainito read your kit so you don't have to repeat yourself. The website builder can build a site from it, and the kit marked as your Main kit is used first by the website builder and for social content. See How other features use your Brand Kit.

It's a draft — correct it

Each section carries a tag saying where it came from: From your website, an AI draft to check, or an AI estimate to replace with your real numbers. Edit anything; it saves as you go. See Edit or rewrite a section.

Cost

A new kit costs 100 credits, paid by the workspace owner. Rewriting one section costs 10 credits. Editing by hand is free.

Who sees it

Kits belong to the workspace — everyone in it can open them. People with view-only access can look but not create or change kits.

Finding a kit again

The menu at the top right of the Brand Kit page lists the workspace's recent kits with a status: Ready, Generating or Failed. New kit takes you back to the create form.

Next: open Marketing Manager → Brand Kit, enter your website and click Generate Brand Kit.

Create a Brand KitOpen Marketing Manager → Brand Kit. The create form is the first thing on the page. Choose I have a website or No website yet, fill it in, and start. A kit costs 100 credits from the workspace owner.What each Brand Kit section meansA kit reads top to bottom in four parts. The contents list on the left jumps to any section.How other features use your Brand KitYour Brand Kit feeds the website builder, social content and email designs, so they look and sound like you without retyping anything. If the workspace has more than one kit, mark the one to use with Make Main.What the website builder doesThe website builder writes a complete website for your business from a short description, then lets you change it by chatting. Open Marketing Manager in the sidebar and choose Website.

Ask Agent PK in your dashboard

Agent PK answers from these same articles, looks at your own account, and can do the task for you once you confirm. Open it from the top bar in the dashboard.

Open dashboard