Email ROI Calculator: Prove What Every Send Earns Back
Enter campaign revenue and your costs for sends, tools, and time, and see your email return on investment in seconds, in plain dollars.
Free with a Brainito account. No credit card required.
Count Every Cost
Include platform fees, design time, and list costs so your ROI reflects reality instead of vanity.
Justify the Channel
Show stakeholders exactly what email returns per dollar compared with paid and social channels.
Compare Campaign Types
Run newsletters, promos, and automations through the same math to see which format pays best.
Frequently Asked Questions
How do I calculate email marketing ROI?
Subtract total campaign costs from the revenue the campaign generated, divide by costs, and multiply by 100. Spending 500 dollars to make 3,000 gives a 500 percent ROI. Include tool and time costs for an honest figure.
What counts as email campaign costs?
Your email platform subscription, time spent writing and designing, list management tools, and any agency or freelancer fees. Spreading monthly tool costs across your campaigns gives you a fair per campaign figure.
Is the Email ROI Calculator free?
Yes. It is free after creating a Brainito account, so you can measure every campaign you send in 2026 and build a running picture of what email is really worth to your business.
See the real return on every email campaign before you hit send again
One account unlocks email roi calculator plus 340+ marketing tools, weekly audits, and your action plan.