How much does email marketing cost?

On Brainito, 25 credits per 1,000 emails with contacts free, on plans of $20 for 600 credits, $50 for 1,600, $100 for 3,400 and $500 for 20,000 a month, cancel any time, or 100 credits for $5 with no plan. For comparison, published list prices at 2,500 contacts verified September 2026 ran from about $25 a month at MailerLite to about $45 at Mailchimp and about $60 at Klaviyo. Most businesses here spend $20 to $500 a month across everything in the workspace.

What does Mailchimp cost compared with Brainito?

Mailchimp's published list prices, verified September 2026, were about $45 a month on Essentials at 2,500 contacts, about $135 on Standard at 10,000 and about $300 at 25,000. The same 10,000 contacts emailed four times a month is 40,000 emails on Brainito, which is 1,000 credits, covered by the $50 plan. Contacts themselves cost nothing.

What does Klaviyo cost compared with Brainito?

Klaviyo's published email prices, verified September 2026, were about $60 a month at 2,500 profiles, about $150 at 10,000 and about $400 at 25,000. On Brainito, 25,000 contacts emailed four times a month is 100,000 emails, 2,500 credits, which the $100 plan covers with 900 credits to spare. Klaviyo's SMS is priced separately; here it is included from the $50 plan.

What does Brevo cost compared with Brainito?

Brevo prices mainly on send volume, like Brainito. Its Starter plan was about $69 a month for 100,000 emails when checked in September 2026, with contacts not metered. 100,000 emails on Brainito is 2,500 credits, which is the $100 plan, so on pure sending at that exact volume Brevo's entry plan is cheaper. The difference is what else the credits pay for, that SMS and WhatsApp are on the same contacts, and that the website builder, SEO, social and analytics live in the same workspace.

Is there a free plan, and how does it compare?

Starting from this page gives you 50 free credits, about 2,000 emails, with unlimited contacts, your own domain and every module open, no card. Free tiers elsewhere are shaped by caps: as of September 2026 Mailchimp's and Klaviyo's free tiers allowed 250 contacts and 500 emails a month, and MailerLite's allowed 250 subscribers and 2,500 emails. Check each vendor's page for the current shape.

What is the cheapest way to send one campaign?

Buy 100 credits for $5 with no subscription. That is about 4,000 emails, enough for a one-off announcement to a few thousand people, and the credits never expire. Your own domain and the designer are open without a plan.

Can I cancel, and what happens to my credits?

Cancel any time from the billing page. Credits you already hold stay usable and never expire, your contacts and campaign history can be exported, and there is no annual contract or early-exit fee.

How is agency pricing different?

It is the same plans. The $100 plan includes one client workspace under your login and the $500 plan includes five, each with its own contacts, domain, campaigns and reports. The $500 plan also adds a dedicated IP and a success manager. Credits are pooled from one balance, so you buy once and allocate as you go.

Email Marketing Pricing

Email marketing pricing, explained by what you are actually charged for

Most email tools price on the contacts you store, in tiers that step up as the list grows, with seats, automation, a dedicated IP and SMS sold on top. Brainito prices on the emails you send: 25 credits per 1,000, contacts free, plans from $20 a month, cancel any time. This page goes through every line a price can scale on, and the FAQs carry the competitor figures with the date they were checked.

Your numbers against published prices

Enter how many contacts you hold and how many emails you send a month. The competitor figures are list prices verified September 2026, snapped up to the band each vendor publishes. Brainito's side is 25 credits per 1,000 emails, with contacts free.

Contacts on your list5,000

Free and unlimited on Brainito. This only prices the others.

Emails you send a month20,000 (4 per contact)

Campaigns plus automations. Not sure? 4 per contact is typical.

Your Brainito cost

20,000 emails is 500 credits at 25 per 1,000. Starter adds 600 credits a month; the rest pays for audits, SEO and the tools.

The same list elsewhere

Published prices at the 10,000-contact tier, the smallest each vendor lists that covers 5,000 contacts.

BrevoStarter, at 100K emails$69/mo
MailchimpStandard, not published at this size$135/mo
KlaviyoEmail, not published at this size$150/mo

Brainito at the same volume: $20/mo, starter plan.

Competitor figures are published list prices, verified September 2026, at the nearest published tier rather than your exact count. Some are annual-billing or calculated rates, marked on the row. Check the vendor’s own calculator before you switch.

5,000 contacts emailed four times a month is 20,000 emails, which is 500 credits. The $20 plan covers it with 100 credits left for other work. Plans from $20 a month, cancel any time, or 100 credits for $5.

The eight lines a price scales on

Read any email tool's pricing page against this list. The headline price is set by the first line; the bill is set by the other seven.

Per contact or per email
A per-contact price charges for everyone on the list every month, including the people you never email. A per-email price charges for what goes out. Brainito is 25 credits per 1,000 emails sent, and holding contacts costs nothing, so a list that doubles costs nothing until you email it.
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Seats
Many tools include one to three users and charge per extra seat or move you up a tier for more. Brainito includes 5 seats on the $20 plan, 15 on $50, 50 on $100 and 100 on $500, with no per-seat fee.
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Automation gating
The common pattern is a single welcome email on the free tier, a few steps on the entry tier, and the full builder with branches higher up. Here every one of the 11 flows and every node type is open on every account, and an automated email costs the same 25 credits per 1,000 as a campaign.
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Dedicated IP
Sold as a monthly add-on or reserved for enterprise tiers elsewhere. Brainito includes a dedicated sending IP on the $500 plan, and nobody under that volume needs one: authenticated sending from your verified domain and guided warm-up do the work.
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SMS add-on
SMS is usually a second plan with its own credit tiers and sometimes its own list. Here it is included from the $50 plan, on the same contacts and consent records, paid in credits per message with the exact cost shown before you confirm. WhatsApp works the same way.
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Free tier shape
Free tiers are shaped by a contact cap and a send cap, often with a shared sending domain and the vendor's badge in the footer. Starting from this page gives you 50 free credits, about 2,000 emails, with unlimited contacts, your own domain and every module open. Only credits are metered.
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Annual lock-in
The price on many pricing pages is the annual rate, with monthly billing costing more and a year paid up front. Brainito plans are monthly, you cancel any time from the billing page, and credits you already hold never expire.
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Overage
Cross a contact tier elsewhere and the account is moved up or charged an overage. Run out of credits here and nothing is skipped: a campaign asks you to add credits, a flow email waits until they arrive, and 100 credits cost $5 with no plan change.
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How price scales, side by side

	Brainito	Typical email tool
Per contact or per email	Brainito:Emails sent, 25 credits per 1,000; contacts free and unlimited	Typical email tool:Contacts stored, in tiers; the price rises when the list does
Seats	Brainito:5 on $20, 15 on $50, 50 on $100, 100 on $500; no per-seat fee	Typical email tool:One to three included; more seats on higher tiers or per user
Automation gating	Brainito:All 11 flows and every node type on every account, same per-email rate	Typical email tool:Step count and branching gated by tier
Dedicated IP	Brainito:Included on the $500 plan	Typical email tool:A monthly add-on, or enterprise only
SMS add-on	Brainito:From the $50 plan, credits per message, same contacts; no SMS plan	Typical email tool:A separate SMS plan with its own credit tiers
Free tier shape	Brainito:50 free credits, about 2,000 emails, unlimited contacts, every module open	Typical email tool:A contact cap and a send cap, shared domain, vendor badge
Annual lock-in	Brainito:Monthly, cancel any time; credits never expire	Typical email tool:Advertised price is often the annual rate; monthly costs more
Overage	Brainito:Buy 100 credits for $5, or a flow email waits; nothing is skipped	Typical email tool:Overage charges or an automatic move to the next tier

Work out your own price in three steps

Count the emails, not the contacts
Take your list size and multiply by the sends a month each person gets. A monthly newsletter is one, a weekly one is four, and a welcome series adds about three per new contact. That total is the only number that sets the price here.
Multiply by 25 per 1,000 and pick the plan
20,000 emails is 500 credits, so the $20 plan with 600 credits covers it. 40,000 is 1,000 credits, which fits the $50 plan with 1,600. 100,000 is 2,500 credits, which fits the $100 plan with 3,400. Anything left over pays for SEO, the site builder and audits, and never expires.
Add only what you actually need
SMS and WhatsApp come with the $50 plan and above. A client workspace comes with the $100 plan, five with the $500 plan, which also adds a dedicated IP and a success manager. Nothing else is sold separately, and nothing is locked to a year.

Send your first campaign

Questions people ask

Pay for the emails you send. Nothing else scales.

Count your monthly emails, multiply by 25 per 1,000, pick the plan that covers it. 50 free credits when you start here, contacts free, no card.

Email marketing pricing, explained by what you are actually charged for

Your numbers against published prices

The eight lines a price scales on

Per contact or per email

Seats

Automation gating

Dedicated IP

SMS add-on

Free tier shape

Annual lock-in

Overage

How price scales, side by side

Work out your own price in three steps

Count the emails, not the contacts

Multiply by 25 per 1,000 and pick the plan

Add only what you actually need

Questions people ask

Pay for the emails you send. Nothing else scales.

Goes with