An email funnel is a segment plus a sequence
Decide who enters, write the emails in order, set the waits between them, and name the goal that lets a person out. That is the whole thing. Below are three funnels built the way they come in Brainito, with every step and what each costs for 1,000 contacts at 25 credits per 1,000 emails.
What your funnels would cost to run
A funnel sends a few emails to each person who enters. Put in how many people enter a month and how many funnel emails that produces, and compare with tools that charge by list size whether or not anyone enters a funnel.
Free and unlimited on Brainito. This only prices the others.
Campaigns plus automations. Not sure? 4 per contact is typical.
Your Brainito cost
6,000 emails is 150 credits at 25 per 1,000. Starter adds 600 credits a month; the rest pays for audits, SEO and the tools.
The same list elsewhere
Published prices at the 2,500-contact tier, the smallest each vendor lists that covers 2,000 contacts.
- MailchimpEssentials, not published at this size$45/mo
- KlaviyoEmail, not published at this size$60/mo
- Brevopriced on send volumeNot listed
Brainito at the same volume: $20/mo, starter plan.
Competitor figures are published list prices, verified September 2026, at the nearest published tier rather than your exact count. Some are annual-billing or calculated rates, marked on the row. Check the vendor’s own calculator before you switch.
The arithmetic below is on the credit rate, not customer results. Plans from $20 a month, cancel any time, or 100 credits for $5.
Three funnels, step by step, costed
Costs assume all 1,000 contacts receive every step. Branches and goals usually let people out earlier, so the real figure is lower.
Welcome funnel: 3 emails, 75 credits per 1,000 contacts
Enters when a contact is created from a form, an import or your store. Email one on the spot, wait two days, email two on how to get the most from you, wait three days, email three with something to get started. 3,000 emails for 1,000 contacts is 75 credits, which is $2.50 at the Starter rate.
Learn moreAbandoned cart funnel: 2 emails, 50 credits per 1,000 carts
Enters on an abandoned checkout event from your store. Email one asks whether they forgot something, wait 20 hours, email two offers a nudge. A goal of placed order lets a person out the moment they buy, so most never see the second email and the cost falls below 50 credits.
Learn moreWin-back funnel: 2 emails, 50 credits per 1,000 lapsed customers
Enters when a contact joins a lapsed segment you define, for instance ordered at least once but not in 90 days. Email one with a reason to return, wait five days, email two as a last call. Add a text step for the ones who open neither, charged per message.
Learn moreThe segment is the top of the funnel
Segments are built from behavior, orders and value, tags, properties, dates, location and consent, nested with AND and OR. Segment entered is a trigger, so defining the audience is the same act as defining who enters.
Learn moreWhere people come in
Lead forms on a site built in the same workspace land in contacts and can start a funnel on the spot. So can Shopify customers and orders, Meta and Google lead forms, CSV imports and events from your own system through the API.
Learn moreThe goal is the bottom
Name the goal, such as placed order, and a person leaves the funnel the moment they reach it. A smart wait can also move someone forward early when the event arrives instead of holding them for the full delay.
Learn moreRevenue per funnel
With a store connected, orders are attributed to the funnel email that earned them. You see enrollments, sends, opens, clicks and revenue for each funnel, next to campaigns and the rest of your channels.
Learn morePay for the emails, not the list
The 1,000 contacts in each example cost nothing to hold. You pay 25 credits per 1,000 emails sent, from the same balance that runs SEO, the site builder and audits. Unused credits never expire.
Learn more
Funnel building here against a typical email tool
| Brainito | Typical email tool | |
|---|---|---|
| What a funnel is made of | Brainito:A segment or event trigger, a sequence, a goal | Typical email tool:A list and a drip sequence, exit rules vary |
| Entry points | Brainito:Forms, store events, API events, imports, segment entry, dates | Typical email tool:Form signup and list join, store events on higher tiers |
| Exit on purchase | Brainito:Goal node stops the sequence when the order lands | Typical email tool:Manual list moves or a paid tier |
| Follow-up channel | Brainito:SMS or WhatsApp step for people who do not open | Typical email tool:Email only |
| Cost of the funnel | Brainito:Only the emails sent, 25 credits per 1,000 | Typical email tool:The whole list, every month, whether anyone enters |
| Landing pages and forms | Brainito:A full site builder in the same workspace, forms into contacts | Typical email tool:Simple hosted pages, often a paid add-on |
Build a funnel in three moves
Decide who enters
Pick a trigger: contact created, a store event such as abandoned checkout, or a segment you define, such as customers who have not ordered in 90 days. The segment recomputes on its own, so the funnel keeps filling.
Write the sequence
Start from Welcome Series, Abandoned Checkout Recovery or Win-Back in the gallery. Edit each email in the designer, send yourself a test, set the waits, and add a branch or a text step where it helps.
Set the goal and turn it on
Add a goal such as placed order so people leave when they convert. Activate the funnel, connect the form or store that feeds it, and read enrollments and revenue in its report.
Questions people ask
Build the welcome funnel first.
Three emails, two waits, 75 credits per 1,000 new contacts at most. Start from the Welcome Series in the gallery, edit, test, activate. 50 free credits when you start here, no card.
Goes with
- Email marketingCampaigns, segments, designer and the cost meter.
- Website builderPages and forms at the top of the funnel.
- Shopify integrationThe cart and order events funnels run on.
- For ecommerceCart recovery and repeat purchase on your store.
- Marketing analyticsRevenue per funnel beside every other channel.
- PricingPlans from $20 a month, credits never expire.