Automated email campaigns that start from what a person just did
A signup, an order, a cart left behind, a segment entered, a birthday: each one can start a flow that emails, waits, checks what happened, branches, and when it makes sense sends a text or a WhatsApp message instead. Eleven flows come ready to edit. Every automated email costs the same 25 credits per 1,000 as a campaign.
What your automated emails would cost
Automated emails are charged like any other: 25 credits per 1,000. Estimate how many flow emails go out a month and see the cost next to platforms that price automation by contact count or tier.
Free and unlimited on Brainito. This only prices the others.
Campaigns plus automations. Not sure? 4 per contact is typical.
Your Brainito cost
5,000 emails is 125 credits at 25 per 1,000. Starter adds 600 credits a month; the rest pays for audits, SEO and the tools.
The same list elsewhere
Published prices at the 2,500-contact tier, the smallest each vendor lists that covers 2,500 contacts.
- MailchimpEssentials, not published at this size$45/mo
- KlaviyoEmail, not published at this size$60/mo
- Brevopriced on send volumeNot listed
Brainito at the same volume: $20/mo, starter plan.
Competitor figures are published list prices, verified September 2026, at the nearest published tier rather than your exact count. Some are annual-billing or calculated rates, marked on the row. Check the vendor’s own calculator before you switch.
Automation is open on every account. Plans from $20 a month, cancel any time, or 100 credits for $5.
What is in the builder
Each flow is a graph of nodes you can see and edit. These are the node types and what they do.
Triggers from real events
A contact is created, joins an audience, gets a tag, enters a segment, hits a date such as a birthday, or your store or API sends an event: placed order, fulfilled order, refunded order, abandoned checkout, viewed product. You choose whether a person can enter again.
Learn moreWaits, and waits that listen
A plain delay in minutes, hours or days. Or a smart wait that holds for up to a deadline and moves on early the moment the event you named arrives, such as an order placed after the first reminder.
Learn moreBranches on what happened
Conditions on tags, properties, opens and clicks within a window, event counts such as a second order, and segment membership. True goes one way, false the other, and each path can end on its own exit.
Learn moreA/B splits inside a flow
Split contacts between two paths and compare which subject, offer or timing earns more. The results read the same way campaign reports do, with revenue attached where a store is connected.
Learn moreSMS and WhatsApp steps
Email first, wait, then text or WhatsApp the people who did not open. Each step checks that channel's consent. A contact without a phone or without opt-in is skipped with the reason recorded, and the flow carries on.
Learn moreActions beyond sending
Add or remove a tag, update a contact property, add to or remove from an audience, call a webhook in your own system. Flows can change your data, not only your inbox.
Learn moreGoals and exits
Name the goal, such as an order placed, and the flow stops nudging a person once they have done it. Unsubscribed and hard-bounced contacts leave on their own.
Learn moreEleven flows ready to edit
Abandoned checkout, post-purchase thank you, order shipped, cross-sell, refund follow-up, welcome series, repeat customer, VIP, win-back, birthday, browse abandonment. Pick one, change the copy and the waits, switch it on.
Learn more
Automation here against a typical email tool
| Brainito | Typical email tool | |
|---|---|---|
| Who gets automation | Brainito:Every account, free ones included | Typical email tool:Limited to a few steps on lower tiers |
| Cost of an automated email | Brainito:25 credits per 1,000, same as a campaign | Typical email tool:Inside the contact-based plan price |
| Waits | Brainito:Fixed delays and smart waits that resume on an event | Typical email tool:Fixed delays |
| Other channels in the same flow | Brainito:SMS and WhatsApp steps with per-channel consent checks | Typical email tool:Email only, or SMS through a separate add-on |
| Data actions | Brainito:Tags, properties, audiences and webhooks as steps | Typical email tool:Tags, sometimes a webhook on higher tiers |
| Out of credits | Brainito:The step waits until credits are added, nothing is skipped | Typical email tool:Sends stop or the account is upgraded automatically |
From the gallery to a live flow
Pick a flow from the gallery
Choose one of the 11, such as Welcome Series or Abandoned Checkout Recovery. It opens as a draft graph with the trigger, emails, waits and exits already placed.
Edit the emails and the timing
Open each email step, pick a design or write your own, and send yourself a test. Change the delays, add a branch on opens or orders, add a text step for the people who go quiet.
Activate it and connect what feeds it
Turn the flow on. Signups from your site forms, orders from a connected store, API events and segment changes enroll people on their own. Watch enrollments, sends and revenue in the flow's report.
Questions people ask
Switch on the first flow this afternoon.
Pick Welcome Series, edit three emails, send yourself a test, activate. 50 free credits when you start here, no card, and every flow is open on a free account.
Goes with
- Email marketingCampaigns, designer and the cost meter.
- SMS and WhatsAppThe channels a flow can switch to.
- Shopify integrationThe order events that trigger commerce flows.
- Email API docsSend events and contacts from your own systems.
- For ecommerceCart recovery and post-purchase on your store.
- PricingPlans from $20 a month, credits never expire.