CPM Calculator: Price Every Thousand Impressions Precisely
Enter your spend and impressions, and get your cost per thousand impressions in seconds, so awareness budgets are built on real numbers.
Free with a Brainito account. No credit card required.
Plan Awareness Budgets
Work out exactly how many impressions a given budget buys before you commit spend to a campaign.
Compare Media Deals
Put programmatic, social, and direct buys on one CPM scale to see which reach is genuinely cheap.
Solve for Any Variable
Enter any two of spend, impressions, and CPM, and the calculator fills in the missing number fast.
Frequently Asked Questions
How is CPM calculated?
CPM equals total ad spend divided by impressions, multiplied by 1,000. So 500 dollars for 100,000 impressions is a 5 dollar CPM. It is the standard way to price reach across display, video, and social placements.
What is a typical CPM in 2026?
Ranges vary hugely by placement. Display often runs 2 to 10 dollars, social feeds 5 to 15, and premium video considerably more. Use your own historical CPMs as the baseline and treat outside benchmarks as rough guides.
Is the CPM Calculator free to use?
Yes, it is free after creating a Brainito account. Run unlimited calculations across campaigns, channels, and currencies whenever you are planning or reviewing media spend.
Budget awareness campaigns with a precise cost per thousand impressions
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