How many people search it, and which way the number is going
Type a keyword, pick a country, and see its monthly search volume, a twelve-month trend, the CPC advertisers pay and how competitive the term is, next to up to about 700 related keywords with the same four numbers. One search answers 'is this worth a page' for the whole topic, not one phrase.
Volumes change by country and by platform. The same word can be a big term on Google in the United States, a small one in Canada and a different word entirely on Amazon or YouTube. The checker runs on fifteen platforms so you check demand where it actually happens.
Free account. A search is 5 credits, cached for 30 days. Plans from $20 a month.
- Monthly volume, twelve-month trend, CPC and competition
- About fifty countries, with CPC in the local currency
- Fifteen platforms, one search each
- 5 credits a search, cached for 30 days
Volume without trend and CPC is half a number
A monthly volume on its own tells you a topic is searched, not whether it is worth your time. A term with a steady volume and a strong CPC is a buying term that advertisers already pay for. A term with the same volume, a falling trend and no CPC is a curiosity that is cooling off. Two keywords with identical volumes can deserve opposite decisions.
The checker shows the four numbers together and lets you sort by any of them. It also shows the related keywords the platform suggests around your seed, so the question shifts from 'what is the volume of this phrase' to 'how much total demand sits in this topic, and which phrases carry it'.
- One number for one phraseFour numbers for up to 700 phrases around it
- A US figure applied to every marketVolume and CPC for the country you actually sell in
- No idea whether the term is growingA twelve-month trend on every row
- Google volumes used to plan an Amazon listingVolume from the platform where the search happens
What the search volume checker shows
Monthly search volume
An average monthly figure for the keyword in the selected country, rounded the way the platform's search data rounds it. Rows without a published volume say so rather than showing zero.
Twelve-month trend
The direction of the volume over the past year, so seasonal terms, rising terms and fading terms are visible before you commit a page or a product to them.
CPC in the local currency
What advertisers typically pay per click on the term. A high CPC marks commercial intent and tells you what the traffic would cost if you bought it instead of ranking for it.
Competition
How crowded the term is among advertisers. Combined with CPC it is the best available proxy for how contested a keyword is, since the tool does not publish a difficulty score.
Country selection
About fifty countries, from the United States and the United Kingdom to India, Brazil, Germany, Japan and more. Volumes and CPCs are for that country, not a global blend.
The same check on fifteen platforms
Run the keyword on Google, then on YouTube, Amazon, Bing, Etsy, eBay, TikTok, Pinterest or the app stores. Each platform has its own page and its own numbers.
Totals for any subset
Filter the related keywords with include and exclude terms and the header shows the count and combined monthly volume of what remains. Topic sizing without a spreadsheet.
Cached for 30 days
Re-open the same seed in the same country within 30 days and the numbers come straight from the cache at no charge. Useful for checking a term again before you publish.
How to read the four numbers
A quick way to turn a row of figures into a decision.
Volume: is there demand?
Look at the related keywords as well as the seed. A seed with a modest volume often sits on top of a topic with ten times that demand spread across the long tail.
Trend: is it growing?
A rising trend on a smaller term usually beats a falling trend on a bigger one. Seasonal shapes tell you when to publish so the page is indexed before the peak.
CPC: is it commercial?
Terms with a CPC above the typical for your market are ones advertisers profit from. If you can rank for them, each visit is worth what someone else is paying.
Competition: is it contested?
High competition plus high CPC means a mature market. Low competition with a real volume is the gap to move on first.
Goes with
- Free keyword research toolThe hub: all fifteen platforms and what each one shows.
- Long-tail keyword generatorInclude filters plus an automatic second search for the long tail.
- Bing keyword research toolCompare volumes and CPCs with the Microsoft audience.
- YouTube keyword research toolVideo search volumes for the same topic.
- Amazon keyword research toolShopper volumes, where product demand lives.
- Google Trends keyword research toolRising queries and relative interest over time.
Check the number before you write the page.
One search, 5 credits, four numbers on up to 700 keywords. The account is free; plans start at $20 a month, or 100 credits for $5.