NPS Survey Generator: Measure Loyalty the Right Way
Get a complete NPS survey in seconds, with the core score question and smart follow ups that explain why customers rate you the way they do.
2 credits per run. 20 free credits when you sign up, no credit card required.
NPS Survey Generator · example output
ExampleA first draft, written for your business and audience.
Edit the tone, length and details, then copy it straight into your page, post or campaign.
Example output. Yours is written for the details you enter.
How it works
From a short brief to a draft you can use straight away.
- Step 1
Describe what you need
A few details about your business, audience and goal.
- Step 2
AI writes the first draft
Tailored to your inputs and the platform it is for, in seconds.
- Step 3
Edit, copy and use
Tweak the tone, copy it in one click, and generate more variations.
What you get
What the result tells you, and why it is worth the minute it takes.
Beyond the Score
The generated follow up questions turn a bare number into reasons your team can actually act on.
Correct NPS Wording
Get the standard 0 to 10 question phrased properly, so your results are comparable and credible.
Works in Any Tool
Paste the survey into email, your website, or whichever survey platform your team already uses.
The guide
What the nps survey generator does, how to use it, and what to do with the result.
An NPS survey generator sets up a Net Promoter Score survey around the standard question that asks how likely someone is to recommend you on a zero-to-ten scale. It provides that rating question plus a follow-up asking for the reason behind the score. Companies use NPS to segment respondents into promoters, passives, and detractors and to track customer loyalty and satisfaction consistently over time.
What the NPS survey generator creates
The NPS survey generator builds a short, focused survey centered on the classic Net Promoter Score question: how likely are you to recommend us to a friend or colleague, answered on a scale from zero to ten. It pairs that rating with an open follow-up that asks respondents to explain their score, capturing the reasoning behind the number. Depending on the tool, you can tailor the wording to name your product, service, or brand, and add a light context question or two. The output is a ready-to-send survey structured so responses sort cleanly into promoters, passives, and detractors, giving you the exact inputs needed to calculate your Net Promoter Score.
How to send the survey and calculate your score
Send the survey soon after a meaningful moment, such as a purchase, onboarding, or support interaction, so the experience is fresh. Keep it to the rating and one follow-up to protect completion rates, and deliver it by email, in-app, or on a confirmation page. Once responses land, group scores of nine and ten as promoters, seven and eight as passives, and zero through six as detractors. Subtract the percentage of detractors from the percentage of promoters to get your Net Promoter Score, which runs from minus one hundred to one hundred. Then read the written comments to learn what is driving the number, and route detractor feedback to the teams who can act on it.
Best practices for tracking NPS over time
NPS is most useful as a trend, so survey on a consistent schedule and compare each result against your own history rather than a single snapshot. Keep the question wording identical between waves, since even small changes make scores hard to compare. Always ask why, because the open comment is where the actionable insight lives, not in the number alone. Close the loop with detractors by following up on their feedback, which can turn a critic into a repeat customer. Watch response rates and avoid over-surveying the same people. Segment results by plan, region, or lifecycle stage when you can, so you see which groups drive your score up or down.
Frequently asked questions
Something else? Email support@brainito.com
What does the NPS Survey Generator create?
It builds the standard likelihood to recommend question on a 0 to 10 scale, plus tailored follow up questions for detractors, passives, and promoters, so you learn the reasons behind each score instead of just collecting a number.
How do I calculate my NPS from the responses?
Group responses by score: 9 and 10 are promoters, 7 and 8 are passives, 0 through 6 are detractors. Subtract the percentage of detractors from the percentage of promoters to get a score between minus 100 and 100.
Is the NPS Survey Generator free to use?
It is free to try. Every new Brainito account comes with 20 free credits, and each run costs 2 credits. Run surveys each quarter in 2026 and compare scores over time, since the trend usually tells you more than any single result.
Where to go from here
The nps survey generator answers one question. These are the next ones worth asking.
Launch an NPS survey in seconds and learn why customers stay or leave
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- 20 free credits when you sign up
- 2 credits per run
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