Marketing Budget Tool: Spend the Right Amount on Growth
Calculate how much your business should spend on marketing and how to split it across channels, with a clear budget breakdown in seconds.
Free with a Brainito account. No credit card required.
Right-Sized Spending Plan
Get a recommended marketing spend based on your revenue and goals, so you invest neither too little nor too much.
Smart Channel Splits
See how to divide your budget across channels based on what typically pays off for businesses like yours.
Numbers You Can Defend
Walk into planning meetings with a structured budget you can explain, adjust and track through 2026.
Frequently Asked Questions
How does the marketing budget tool calculate my budget?
Enter your revenue and the tool applies proven budgeting benchmarks for your business stage to recommend a total marketing spend, then splits it across channels so every dollar has a job before you commit it.
How much should I spend on marketing in 2026?
Common benchmarks range from 5 to 15 percent of revenue depending on growth goals and industry. Established businesses often sit near the lower end, while companies chasing aggressive growth budget higher. The tool tailors the range to your inputs.
Is the marketing budget tool free?
Yes. The calculator is free after creating a Brainito account, and you can rerun it whenever your revenue, goals or channel performance change during the year.
Get a channel-by-channel marketing budget you can defend
One account unlocks marketing budget tool plus 340+ marketing tools, weekly audits, and your action plan.