Instagram Search Volume Tool for Keywords and Hashtags
Enter one word and get Instagram search suggestions with estimated monthly volume, 12-month trends and hashtag post counts, so you pick tags with room to grow.
5 credits per search. 20 free credits when you sign up, no credit card required.
skincare · Instagram · United States
Example| Keyword | Volume | Posts |
|---|---|---|
| skincareroutine | 200,000 | 39M |
| skincareproducts | 90,000 | 20M |
| skincaretips | 60,000 | 15M |
| skincareaddict | 20,000 | 10M |
| skincarecommunity | 10,000 | 6M |
Example result with sample data. Yours uses live data for your inputs.
How it works
From one seed keyword to a list of terms worth targeting.
- Step 1
Enter a seed keyword
Pick the country you sell in. One word or a phrase is enough.
- Step 2
We pull real search data
Hundreds of real suggestions with volume, trend and cost per click.
- Step 3
Pick your targets
Filter, sort and export the keywords worth a page, a post or an ad.
What you get
What the result tells you, and why it is worth the minute it takes.
Estimated Search Volume
See an estimated monthly Instagram search volume and 12-month trend for each suggestion, so you pick topics people actually look for.
Hashtag Post Counts
See how many posts use each hashtag, so you can tell crowded tags from ones where your post has room to be seen.
Filter, Sort and Export
Sort by volume, trend or posts, keep or drop terms with include and exclude words, and export the list as a CSV.
The guide
What the instagram keyword research tool does, how to use it, and what to do with the result.
An Instagram search volume tool shows how often people search for a topic on Instagram, so you can choose keywords and hashtags with real interest behind them. Enter a one-word seed, such as skincare or matcha, and choose a country from 47 markets. You get the hashtag-style search suggestions Instagram shows around that word, each with an estimated monthly search volume, a 12-month trend line, a trend percentage, CPC and competition where data exists, and the number of posts that use that hashtag. Sort, filter and export the list as a CSV.
How to Use the Instagram Keyword Research Tool
Start with one word that names your topic, such as skincare, matcha or sourdough. Instagram suggestions come back hashtag-style, written without spaces, like skincareroutine or skincareproducts, so a two-word seed such as matcha latte often returns nothing. Search the single word matcha instead, then type latte into the include box to keep only the suggestions that contain it. Choose the country where most of your audience lives and run the search. The list arrives sorted by estimated search volume. Sort by trend to find rising topics, or by posts to see which hashtags are least crowded. Use the exclude box to drop terms outside your niche, then export your shortlist as a CSV for your content plan.
What the Instagram Search Volume Results Show
Each row is one Instagram search suggestion. Volume is an estimate of monthly searches for that term on Instagram, averaged over the last 12 months, and the small line chart shows how those months moved. Trend is the percentage change across that period, so a green number means interest is rising. Posts is the number of posts that use the term as a hashtag, which tells you how much content already competes for it. CPC and competition appear where data exists and hint at how commercial a term is. Above the table you see how many keywords were found, their total volume and the average CPC. Treat the volumes as estimates for comparing terms, not exact counts.
Using Search Volume and Post Counts to Pick Hashtags
The two numbers work best together. Volume shows how many people look for a term, and posts shows how many others are already competing for it. A tag with solid volume and a much smaller post count gives your post a better chance to be seen than a tag with tens of millions of posts, where new content sinks within minutes. For example, if skincaretips has decent volume but far fewer posts than skincareroutine, it is the easier tag for a growing account. Instagram has been lowering the limit to five hashtags per post, so choose a few: one broad tag with high volume, and three or four specific ones with lower post counts and a rising trend.
Where to Put Instagram Keywords
Instagram search reads more than hashtags. Turn a hashtag-style suggestion back into words for your text, so skincareroutine becomes skincare routine in your caption. Use that phrase in the first line of the caption, written as a normal sentence, because it shows before the more button. Add your main niche keyword to your name field and bio so your profile appears when people search that topic. Write alt text that describes the image and includes the keyword where it fits. For Reels, show the phrase as on-screen text and say it in the voiceover. Then add your few chosen hashtags at the end of the caption, matched to the same topic as the words.
Finding Trending Instagram Keywords for Reels and Posts
Sort the results by trend to bring rising terms to the top, then check each 12-month line to see whether the rise is steady or a single spike. A steady climb suits a series of Reels or a recurring post format, while a spike suits one quick, timely Reel. Match the term to the format people expect: how-to and routine terms suit Reels, idea and list terms suit carousels people save, and product or place terms suit photo posts. Seasonal terms repeat each year, so a gift or holiday term that rose last year is worth planning a few weeks early. Run the same seed for each country you post for, as interest differs by market.
Common Instagram Keyword Mistakes
The first mistake is searching a two-word phrase and assuming nobody searches the topic. Instagram suggestions are single hashtag-style terms, so start with one word and filter. The second is chasing the tags with the most posts, where a smaller account's content disappears almost at once. The third is packing every term from the list into one caption, which reads badly and blurs what the post is about. Use one main keyword per post. The fourth is reusing Google keywords without checking Instagram, since people search the app with shorter, more visual terms. Finally, remember the volumes are estimates. Use them to rank terms against each other, then check what actually brings you reach in your insights.
Frequently asked questions
Something else? Email support@brainito.com
Is there a tool to check Instagram search volume?
Yes. Enter a one-word seed and this tool lists Instagram search suggestions with an estimated monthly search volume, a 12-month trend, CPC and competition where data exists, and hashtag post counts. Instagram does not publish exact search numbers, so the volumes are estimates.
How do I find keywords on Instagram?
Enter one word that names your topic, such as skincare, and the tool lists the terms Instagram suggests around it with volume and post counts. Pick terms with good volume and fewer posts, then use them in your caption, bio, alt text and hashtags.
Why does a two-word keyword return no results?
Instagram suggestions are hashtag-style terms without spaces, such as skincareroutine, so a two-word seed like matcha latte often matches nothing. Search a single word such as matcha, then type latte into the include filter to keep the matching suggestions.
What does the Posts column mean?
Posts is the number of Instagram posts that use the term as a hashtag. A high count means heavy competition, so new posts drop out of view quickly. Terms with healthy search volume and a lower post count give your content more room.
How many hashtags should I use on Instagram?
Instagram has been lowering the limit to five hashtags per post, for photos, carousels and Reels. Use the results to choose a few: one broad tag with high volume and three or four specific tags with lower post counts.
How much does the Instagram keyword research tool cost?
It costs 5 credits per search, and new accounts get 20 free credits. Repeating the same keyword and country within 30 days returns the saved result without another charge, and you can filter, sort and export the list as often as you like.
Where to go from here
The instagram keyword research tool answers one question. These are the next ones worth asking.
Pick Instagram keywords and hashtags with real search demand
One account unlocks the instagram keyword research tool plus 320+ marketing tools, weekly audits and your action plan.
- 20 free credits when you sign up
- 5 credits per search
- No credit card required