Revenue and customer activity

The Stats page shows what customers are doing rather than what your emails did: Recent Activity with Customer, Event, Revenue and When, and a By Customer breakdown. Refresh re-reads it.

It needs a connection

This page is fed by your store and site. With nothing connected it shows No events yet in this window and No customers active yet — not a fault, just nothing to report.

If you expect data and see none, check the connection and the pixel before anything else. See Events from your store and site.

Revenue needs a value on the event

An order event carrying a Value contributes to revenue. One without still records the order but adds nothing to the figures — which is the usual explanation when order counts look right and revenue looks low.

Stats, Metrics and Events

Three pages, three questions:

• Metrics — how your emails performed. Sends, opens, clicks.
• Stats — what your customers did, and what it was worth.
• Events — the raw stream, useful for confirming data is arriving at all.

Start at Metrics for a campaign post-mortem, Stats for whether it turned into money, Events when you suspect nothing is arriving.

On attributing revenue to email

Treat these figures as directional. A customer who receives an email, thinks about it for two days and buys after a search is genuinely influenced by the email, and no attribution model captures that cleanly. Use it to compare your own periods, not as a precise accounting of what email earned.

Next: open Stats, and if it is empty check Events to see whether anything is arriving at all.