Set up WhatsApp and get a template approved

2 min readChecked against the dashboard on 16 October 2026
Open this in your dashboard

Open WhatsApp → Overview and click Connect with Meta. You sign in with Meta and choose the business and number to send from. It takes a few minutes. Meta bills your WhatsApp account directly; Brainito never charges per message.

Before you connect

  • The number must be able to receive an SMS or a phone call to verify.
  • It must not already be in use on the WhatsApp or WhatsApp Business app. If it is, delete that account first, otherwise Meta refuses it.

Your connected numbers

Each number appears under its account with:

  • Connected or Needs setup — a number that needs setup must finish registering before it can send.
  • Quality — Meta's rating of how recipients respond to your messages (green, yellow or red).
  • A daily limit such as 1,000 / day. Messages over the limit wait for the next day.
  • Sending on / Paused — click to stop or restart sending from that number.

If an account shows No phone number is attached to this account yet, add one in WhatsApp Manager, then come back. To add another business, use Connect another account.

Get a template approved

WhatsApp only lets businesses start a conversation with a template Meta has approved, so every campaign needs one. Open Templates and click New template.

  1. Name — lowercase letters, numbers and underscores only, for example order_shipped.
  2. Language and Category: Marketing (offers and newsletters, billed at Meta's highest rate), Utility (order updates, receipts, reminders) or Authentication (one-time passcodes only).
  3. Header and Footer (optional, up to 60 characters each).
  4. Body — use {{1}}, {{2}} for variables. The body can't start or end with one.
  5. Sample values — one for every variable, because Meta reviews the finished message.
  6. Click Submit for approval.

Most templates are reviewed within a day. Each one shows its status, such as APPROVED, PENDING or REJECTED. A rejected template shows Meta's reason underneath; fix it and submit a new one.

Made templates in WhatsApp Manager already? Click Sync from WhatsApp to bring them in.

Deleting a template removes it from WhatsApp too. Campaigns can't use it afterwards.

Next: connect your number, submit one Utility or Marketing template, then create a campaign once it shows APPROVED.

Related articles

Ask Agent PK in your dashboard

Agent PK answers from these same articles, looks at your own account, and can do the task for you once you confirm. Open it from the top bar in the dashboard.

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