Competitor Backlink Analyzer: See What Powers Their Rankings
Enter your domain and a competitor's to see the sites linking to them but not to you, from a live sample of up to 100 links each, so you know exactly who to approach.
10 credits per run. 20 free credits when you sign up, no credit card required.
example.com vs competitor.com
Example| Linking site | Links to | Strength |
|---|---|---|
| example-news.com | Competitor only | 84 |
| example-directory.com | Competitor only | 61 |
| example-blog.org | Both | 55 |
| example-partner.com | Competitor only | 47 |
Example result with sample data. Yours uses live data for your inputs.
How it works
From your input to a prioritised list of fixes in under a minute.
- Step 1
Enter your details
Your website, business or the item you want checked. Nothing to install.
- Step 2
We run live checks
Brainito fetches live data and tests it against the rules that matter.
- Step 3
Fix what matters first
Clear results with what to fix, in order of impact, and where to go next.
What you get
What the result tells you, and why it is worth the minute it takes.
Reverse Engineer Their Rankings
See which domains, pages, and anchors drive a rival's authority so you can copy what works.
Ready-Made Prospect List
Sites that link to your competitors are proven to link out, making them warm outreach targets.
Close the Link Gap
Compare profiles side by side and focus on the sources your rivals have that you still lack.
The guide
What the competitor backlink analyzer does, how to use it, and what to do with the result.
A competitor backlink checker shows you who links to the sites outranking you, and which of those sites do not link to you yet. Enter your domain and a competitor's, and the analyzer pulls a live sample of up to 100 backlinks for each, then lists the linking sites your competitor has that you do not. Those sites already link to businesses like yours, which makes them the warmest link-building prospects you will find.
How to Find a Competitor's Backlinks
Pick a competitor that outranks you for the keywords you want, ideally a business of a similar size rather than a national brand. Enter your domain and theirs, and the checker returns each site's links side by side: the linking pages, their anchor text where available, the strength of each linking site and whether each link is dofollow or nofollow. Run it for two or three competitors to see which link sources keep coming up, because a site that links to several of your rivals is the most likely to link to you too.
Reading the Link Gap
The most useful part of the result is the list of sites linking to your competitor but not to you. Sort them into types: industry directories and associations you can join, news or blog articles you can pitch a fresh angle to, supplier and partner pages, resource lists, and events or sponsorships. Directories and associations are the quickest wins; articles and resource lists take outreach but are usually worth more.
Turning Competitor Links Into Your Own
For each prospect, look at the page that links to your competitor and ask what earned the link: a guide, original data, a tool, a local event or a partnership. Then build something clearly more useful or more current before you get in touch, and pitch the specific page with a short, personal note. Avoid buying links or joining link schemes; they risk penalties and rarely last.
What the Analysis Includes, and Its Limits
The analyzer works from a live sample of up to 100 backlinks per domain, the most recent and prominent links the data provider returns. For small and mid-sized sites that is often most of their profile; for large sites it is a sample, and the result says so rather than presenting 100 as the total. Use it to find real, current link opportunities quickly, and re-run it monthly to catch new links your competitors earn while they are still fresh.
Pair It With These Checks
Check your own authority with the Domain Authority Checker to see the gap in overall strength, review your own links with the Backlink Audit Tool to spot weak or broken ones, and use the Local Citation Checker if you are a local business, since directory listings are often the easiest links your competitors have that you lack.
Frequently asked questions
Something else? Email support@brainito.com
What can the Competitor Backlink Analyzer show me?
It compares a live sample of up to 100 backlinks for your site and a competitor's, including the linking sites and pages. Use it to spot guest posts, directories, and mentions you can realistically win for your own site.
How do I choose which competitor links to pursue?
Start with links from relevant, reputable sites that link to more than one competitor. Those sources already link to businesses like yours, so a well-crafted pitch in 2026 has a genuine chance of landing.
How do I find my competitors' backlinks?
Enter your domain and a competitor's. The analyzer pulls a live sample of up to 100 backlinks for each and lists the sites linking to your competitor but not to you, which are your best outreach targets.
How many backlinks does it check?
Up to 100 per domain, the most recent and prominent links available. For large sites that is a sample, and the result labels it as one rather than presenting it as a total.
Which competitor backlinks are easiest to win?
Industry directories, associations, supplier and partner pages, and resource lists are usually the quickest. Articles and guest posts take outreach but tend to be worth more.
Does the tool cost anything?
Each run costs 10 credits, and every new Brainito account comes with 20 free credits to start. Create your account once and analyze as many competitor domains as your research requires.
Where to go from here
The competitor backlink analyzer answers one question. These are the next ones worth asking.
- Step 1Domain Authority CheckerCompare overall strengthOpen
- Step 2Backlink Audit ToolReview your own linksOpen
- Step 3SEO SuiteFix issues page by page and track progressOpen
This tool checks one thing. An audit checks 77.
Guides on this topic
See exactly where competitors get their links and win them too
One account unlocks the competitor backlink analyzer plus 320+ marketing tools, weekly audits and your action plan.
- 20 free credits when you sign up
- 10 credits per run
- No credit card required