Free Press Release Campaign Generator for Newsroom Ready Copy
Describe your announcement and get a newsroom-ready press release with headlines, quotes, and distribution notes, written in seconds.
Newsroom Ready Format
Get releases structured the way journalists expect: headline, subhead, quotes, and boilerplate.
Quotes Written for You
Draft executive and customer quotes are included, ready for you to polish and attribute properly.
Distribution Notes Included
Each release ships with notes on where and when to distribute it for the best odds of pickup.
The press release campaign generator drafts a complete, pitch-ready press release from a short brief. Describe your news, key details, and audience, and it produces a headline, dateline, body, supporting quote, and boilerplate in the structure journalists expect. Instead of wrestling with inverted-pyramid formatting or a blank document, you get a coherent draft you can refine, add real quotes to, and distribute through wires or direct pitches.
What the press release campaign generator creates
This tool produces a full press release, not just a headline. From your brief it drafts an attention-getting headline and subhead, a dateline, a lead paragraph that answers who, what, when, where, and why, supporting body paragraphs, a quote from a spokesperson, and a company boilerplate. The draft follows the inverted-pyramid style editors expect, with the most important news up top. Because it arrives as editable text, you can swap in exact figures, real quotes, and links before sending. Rather than staring at an empty page and second-guessing the format, you start from a structured release that already reads like professional news, ready for a final pass.
How to use and distribute the release
Treat the generated release as a strong first draft. Replace placeholder details with verified facts, real names, and approved quotes, then tighten the headline so it leads with the most newsworthy point. Confirm the boilerplate and contact information are current, and add relevant links or assets. Once polished, distribute it to fit your goals: pitch it directly to journalists on a targeted list, publish it to your newsroom, and, where appropriate, send it over a wire service. Personalize the accompanying pitch for each reporter rather than attaching the same release everywhere. A clean, accurate release paired with a tailored pitch gives editors what they need to cover your news quickly.
Best practices for a press release that gets picked up
Journalists reward genuine news, so lead with a real hook, a launch, a milestone, data, or a notable partnership, rather than routine self-promotion. Keep the release tight, ideally one page, and put the key facts in the first two lines so a busy editor grasps the story instantly. Write in a neutral, factual tone, back claims with evidence, and use a quote to add perspective rather than hype. Format cleanly with a clear headline, dateline, and contact details. Distribute to relevant reporters, not everyone, and time it around any news peg. Finally, make follow-up easy with available spokespeople and ready assets, because responsiveness often decides whether interest turns into coverage.
Frequently Asked Questions
What does the press release campaign generator include?
Each release includes a headline, subheadline, body copy, draft quotes, and distribution notes. You get a newsroom-ready draft to review, tailor with your facts, and send, instead of starting from a blank page.
Is the press release generator free?
Yes, it is free after creating a Brainito account. Generate press releases for every product launch, funding milestone, key hire, or announcement on your 2026 communications calendar.
Should I fact-check the release before sending?
Always. The generator drafts the structure and language, but your team owns the facts. Verify names, numbers, dates, and quotes, and get sign-off from anyone quoted before the release goes out to journalists.
Get a newsroom-ready press release written in seconds
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