Sell on Etsy. Build the brand somewhere you own.
Etsy brings the buyers and keeps the relationship: no email addresses, no remarketing, a fee on every sale and a feed you do not control. The sellers who last do two things at once. They win Etsy search with the words buyers type there, and they build a list, a social following and a site of their own so the next sale does not depend on the algorithm. Brainito does both from one workspace.
Free to start. Paid actions use credits; most businesses spend $20 to $500 a month.
- Free Etsy keyword research tool, plus fourteen more platforms
- Social posts drafted, designed, approved and scheduled
- An email list and a website that belong to you
- Plans from $20 a month. Most sellers spend $20 to $500 a month
Etsy rents you the buyers. Everything else should be yours.
A listing ranks on Etsy when its title, tags and attributes match what a buyer types into Etsy search, which is not the same as what they type into Google. Most sellers guess at those words or pay $10 to $20 a month for a tool that shows them. Brainito's Etsy keyword research tool is free and sits beside the Google, Amazon, Pinterest and Instagram versions, so the listing, the pin and the post can each use the words that work on that platform.
The second half is independence. A buyer who found you on Etsy and signed up on your own site is a buyer you can email about the next collection without a fee. A site of your own, built from a brief with a form that saves to your contacts, turns social traffic into a list. Brainito builds that site, writes and schedules the posts, runs the emails and reports on what each channel brought, and the Etsy shop keeps doing what it does well.
- Listing tags guessed from what sold last yearTags from the Etsy keyword tool, free, with the Pinterest and Instagram versions beside it
- Buyers who exist only as Etsy order numbersA sign-up on your own site and a list you can email
- A Linktree and an Instagram bio as the whole web presenceA real site at your own domain, built from a brief, owned by you
- Posting when there is time left after makingA month of posts drafted, approved and scheduled in an hour
What Etsy marketing costs now
Typical US figures for a shop doing $2,000 to $20,000 a month. Etsy fees and Etsy Ads sit on top of every row.
| Option | Typical monthly cost | What you get |
|---|---|---|
| Etsy keyword tool subscription | $10 to $30 | Etsy search terms and listing grades. Nothing for the site, social or email. |
| Website builder subscription | $17 to $50 | A rented page on someone else's builder, with the shop link in the menu. |
| Virtual assistant for social and email | $500 to $1,500 | Part-time posting and newsletters, with the tools and the strategy left to you. |
| Brainito AI marketing manager | $20 to $500 | Free Etsy keyword research, social with approval, email flows, a website you own, weekly audit, monthly plan, analytics, tasks and contacts. Dashboards free, credits only for work that runs. |
Tool and assistant ranges are what Etsy sellers report paying in 2026. The Brainito figure is what businesses on the platform typically spend. The first website build costs 150 credits, which a Starter plan covers.
What Brainito does for an Etsy seller
Etsy keyword research, free
The words buyers type into Etsy search for your category, so titles, tags and attributes match. Beside it: Google, Amazon, Pinterest, Instagram and ten more platforms.
Social posts with approval
Drafts in your voice from the brand kit, designs from your product photos, approval on the post, scheduling across the networks you use.
An email list that is yours
Sign-ups from your site land in contacts. A welcome flow, a new collection campaign and a win-back sequence go out from your own sending domain.
A website you own
A real site from a brief at your own domain, previewed at brainito.com/your-domain, edited by clicking, published to your own GitHub and Vercel. Link the shop from it, or sell from it later.
Weekly audit of your site
77 factors on the site you own, re-run every week, so the pages that collect sign-ups stay fast, findable and readable by AI assistants.
A monthly plan sized for one maker
What to list, post and send this month, from your audit and your numbers, broken into tasks you can do between orders.
Which channel brought the visit
GA4, Meta and Google ads, email and social on one page for your own site, refreshed hourly, with UTM links for the Etsy shop's about page and your bios.
300+ free tools
Hashtag generators, headline tests, UTM links, product description helpers and the keyword tools, most of them free.
The first month for an Etsy seller
Week 1: keywords
Run your top ten listings through the Etsy keyword tool and rewrite their titles and tags. Run the free audit on any site you already have.
Week 2: a site of your own
Build the site from a brief, 150 credits, with a sign-up form and the shop linked. Point your domain at it.
Week 3: posts and emails
Draft and schedule a month of posts, turn on the welcome flow, send the first note to past buyers who signed up.
Week 4: measure
See which channel brought visits and sign-ups. The monthly plan uses it to decide next month's list, posts and sends.
Goes with
- Etsy keyword research toolFree: the words buyers type into Etsy search.
- Social Media StudioDrafts, designs, approval on the post, scheduling.
- Email marketingA list you own, flows from your own domain.
- Website BuilderA real site at your domain, built from a brief.
- For ecommerceWhen you also sell from your own store.
- Marketing for Amazon sellersThe same approach for the other marketplace.
Start with the free Etsy keyword tool. Build the rest when you are ready.
No account needed for the keyword research. When you want the site, the posts and the list, start free and the first build costs 150 credits.