Magento SEO Audit: Find What Blocks Your Store Rankings

Enter a Magento store URL to get a health score, pass or fail findings on crawl, on-page, speed and schema, and fixes that name the exact admin setting.

Try:

2 credits per run. 20 free credits when you sign up, no credit card required.

example-store.com/women/dresses.html

Example

Health score 58/100. Fix filter canonicals and schema first.

  • Meta titleTemplated: "Dresses"
  • Layered navigationFilter canonicals unclear
  • Category descriptionUnder 40 words
  • Product schemaNot detected
  • HTTPSEnforced

Example result with sample data. Yours uses live data for your inputs.

How it works

From your input to a prioritised list of fixes in under a minute.

  1. Step 1

    Enter your details

    Your website, business or the item you want checked. Nothing to install.

  2. Step 2

    We run live checks

    Brainito fetches live data and tests it against the rules that matter.

  3. Step 3

    Fix what matters first

    Clear results with what to fix, in order of impact, and where to go next.

What you get

What the result tells you, and why it is worth the minute it takes.

  • Magento-Specific Findings

    Get checks on layered navigation, filtered and paginated canonicals, category path duplicates and templated meta titles, each tied to evidence from your page.

  • Exact Admin Paths

    Each fix names the Magento admin path or configuration setting to change, such as the catalog Search Engine Optimization settings for canonicals.

  • Fixes Ranked by Impact

    Start with a verdict and health score out of 100, then work down a short fix list ordered by likely ranking impact.

The guide

What the magento seo audit does, how to use it, and what to do with the result.

A Magento SEO audit checks a store page for the problems that most often keep Magento and Adobe Commerce sites off page one. Enter the URL of a category, product or home page. Brainito reads that page's title, meta description, headings, visible text, structured data and HTTPS setup, and an AI reviewer focused on Magento issues judges what it finds. You get a verdict with an SEO health score out of 100, 4 to 10 findings marked pass, warning or fail, and 2 to 5 prioritized fixes that name the Magento admin path or setting to change.

How to Run a Magento SEO Audit

Each run audits one page, so choose the page that matters most. A category page is usually the best start, because that is where layered navigation, thin descriptions and canonical problems show up. Paste its full URL, such as https://example-store.com/women/dresses.html, and run the audit. Brainito fetches the page, pulls out the title, meta description, headings, schema types and up to about 5,000 characters of visible text, then the reviewer works through Magento-specific checks. Results arrive in under a minute. Read the verdict first for the overall picture, then the findings, each tied to something the reviewer saw on the page. Finish with the fix list, which is ordered by likely impact. Then run the audit again on a product page and on your home page, because each Magento template has its own common problems.

What the Magento SEO Audit Checks

Findings cover four areas. Crawl and indexation looks for signs of layered navigation creating endless filter URL combinations, missing or wrong canonicals on filtered and paginated category pages, duplicate product URLs caused by category path settings, and parameter URLs that point to index bloat. On-page checks whether the meta title and description are written for searchers or left as a template, whether the H1 targets a real shopping query, whether the category description is thin, and how well categories and products link to each other. Performance looks for hints of heavy JavaScript and slow themes, a common problem with unoptimized Luma builds. Structured data checks whether Product and BreadcrumbList schema are present. Every finding gets a pass, warning or fail status, so you can see at a glance which parts of the page are fine and which need work first.

Magento Layered Navigation SEO and Canonical Settings

Layered navigation lets shoppers filter a category by size, colour or price, and each filter combination can produce its own URL. On a large catalogue that means thousands of near-duplicate pages competing for the same keywords and using up crawl time. The first defence sits in Stores, Configuration, Catalog, Catalog, Search Engine Optimization. Set Use Canonical Link Meta Tag For Categories and Use Canonical Link Meta Tag For Products to Yes, so filtered and duplicate URLs point back to the main version. The audit flags signs that this is missing or misconfigured on the page you entered and tells you which setting to check. For filters that people actually search, such as red dresses, many stores create a dedicated landing page with its own copy instead of relying on a filtered URL. Keep the rest out of the index.

Product URLs, Category Paths and Duplicate Content

Magento can build product URLs that include the category path, so one product sold in three categories ends up with three addresses. That splits links and signals across duplicates. The audit looks for this pattern and points you to the setting behind it: Use Categories Path for Product URLs, in the same Search Engine Optimization section of the catalog configuration. Many stores set it to No so every product has one short URL, with the product canonical switched on as a backup. Before you change it, plan redirects so old URLs keep their links. Keep URL keys short and descriptive, such as linen-wrap-dress rather than a SKU, and leave Create Permanent Redirect for URLs if URL Key Changed switched on so edits never leave broken links behind. Check a few product pages after any change to confirm only one version is indexable.

A Magento SEO Checklist From Common Findings

Most Magento SEO audits surface the same handful of fixes. Write a unique meta title and description for each important category and product in its Search Engine Optimization panel, instead of relying on the default page title from the design configuration. Give every category a description of at least a few useful sentences that answers buyer questions, placed where it does not push products too far down. Make sure each page has a single H1 that matches what shoppers search, such as Women's Linen Dresses rather than Collection. Add Product schema with price and availability to product pages and BreadcrumbList schema across the catalogue. Link related categories and best-selling products to each other so link value flows through the store. Trim unused theme scripts and extensions that slow the page. Work through the list in the order the audit ranks it.

What a Single-Page Audit Can and Cannot See

This audit reviews the page you enter, not your whole store. It does not crawl every URL, read your robots.txt or sitemap, compare store views, or measure load times in a lab. Speed and canonical findings are judgements based on what the page shows, so confirm them in your admin panel and in Google Search Console before making large changes. The upside is speed and focus: you get a concrete, Magento-specific review of one template in under a minute, with fixes that name real configuration paths rather than generic advice. To build a fuller picture, audit one category page, one product page, one filtered URL and the home page. If the same issue appears on each, fix it at the configuration level once. If it appears on only one, the fix is probably in that page's content or template.

Frequently asked questions

Something else? Email support@brainito.com

How do I do an SEO audit on a Magento store?

Enter the URL of a key category or product page in the Magento SEO audit. It reviews that page's title, meta description, headings, text, schema and HTTPS, then returns a health score, pass or fail findings and fixes naming the Magento setting to change. Repeat it for each main page template.

What are the most common Magento SEO problems?

The usual culprits are layered navigation creating thousands of filter URLs, missing canonicals on filtered and paginated categories, duplicate product URLs from category paths, templated meta titles, thin category descriptions, heavy theme JavaScript and missing Product or BreadcrumbList schema.

Does the audit crawl my whole Magento store?

No. Each run audits the single page you enter. It does not crawl every URL, read robots.txt or sitemaps, or measure load times. Run it on a category page, a product page, a filtered URL and your home page to cover the main templates.

How do I fix layered navigation SEO in Magento?

In Stores, Configuration, Catalog, Catalog, Search Engine Optimization, set the canonical link meta tag for categories and products to Yes so filtered URLs point to the main page. For filters people search, build dedicated landing pages with their own copy instead of relying on filtered URLs.

Does the Magento SEO audit work for Adobe Commerce?

Yes. Adobe Commerce runs on the same Magento platform, with the same catalog SEO settings and layered navigation behaviour, so the audit checks and the admin paths in the fix list apply to Adobe Commerce stores as well as Magento Open Source.

How much does the Magento SEO audit cost?

Each Magento SEO audit costs 2 credits per run, and new accounts get 20 free credits. That covers several pages, so you can audit a category page, a product page and your home page before deciding what to fix first.

Where to go from here

The magento seo audit answers one question. These are the next ones worth asking.

  1. Step 1AI Marketing for EcommerceRun store marketing in one workspaceOpen
  2. Step 2Email MarketingTurn the list into campaigns and flowsOpen
  3. Step 3Free Marketing AuditSee every issue on the site across 77 factorsOpen

This tool checks one thing. An audit checks 77.

Want it fixed and tracked? See the Marketing Analytics

Guides on this topic

Get a Magento fix list ranked by ranking impact

One account unlocks the magento seo audit plus 320+ marketing tools, weekly audits and your action plan.

  • 20 free credits when you sign up
  • 2 credits per run
  • No credit card required