Cohort Analysis Tool: See Which Customers Stick Around
Turn your order data into a clear cohort report that shows how each month of new customers retains and spends over time, generated in seconds.
Free with a Brainito account. No credit card required.
Spot Your Best Cohorts
See which acquisition months produce buyers who come back, so you can repeat what attracted them.
Track Retention Decay
Watch how repeat purchase rates fall month by month and find exactly where customers drop off.
Guide Spend Decisions
Use cohort revenue to judge campaigns by long term customer value instead of first orders alone.
Frequently Asked Questions
What is cohort analysis in e-commerce?
Cohort analysis groups customers by when they first purchased, then tracks how each group behaves over time. Instead of one blended retention number, you see whether the customers you acquired in a given month keep buying or disappear.
What data does the Cohort Analysis Tool need?
It works from the order data you provide, typically order dates, customer identifiers and order values. The report is built only from what you supply, so exporting a full order history gives the most accurate cohort view.
Is the Cohort Analysis Tool free?
Yes, the tool is free after creating a Brainito account. Run cohort reports whenever you refresh your order export and compare how retention shifts across seasons, campaigns and product launches in 2026.
See which months bring loyal buyers and which quietly churn away
One account unlocks cohort analysis tool plus 340+ marketing tools, weekly audits, and your action plan.