Local Services

Sneakky Klean: from a booking page to a five-store growth engine in eight months

Organic clicks up 4x in two months, Google Search now the largest revenue channel, and bookings, payments, email and SMS for five stores and mail-in running on one system.

4x
Organic clicks a month
58%
Revenue from Google Search
2.46x
ROAS on Google conversion ads
sneakky.com
Sneakky Klean website

Results

The numbers

  • 4x

    Organic clicks a month

    Google clicks per month went from about 340 in July to 1,342 in September 2026.

  • 58%

    Revenue from Google Search

    The largest channel in the 30 days to 13 October 2026, four months after the new site was indexed.

  • 2.46x

    ROAS on Google conversion ads

    August 2026 conversion campaigns at $26.35 per order.

  • 27.1%

    Email open rate

    116,926 emails sent in September 2026 on Brainito, with a 6.6 percent click rate.

  • $3.26

    Cost per Meta lead

    July 2026 New York lead campaign, feeding a 24-email nurture funnel.

  • 5 + mail-in

    Stores on one booking system

    Bookings, Stripe payments, mail-in shipping labels and tracking, all built and run by Brainito.

Starting point

Where we started

The business

Sneakky Klean cleans and restores sneakers. It has stores in New York, Brooklyn, Miami and Sawgrass Mills in Florida, a location in Saskatoon, and a nationwide mail-in service.

Brainito has run its marketing and website since March 2026. This case study covers March to October 2026: eight months of work, still ongoing.

The challenge

In March 2026 the business ran on a site built around a third-party booking tool. It had a small Klaviyo list with basic flows, no consistent search traffic, no paid media structure, and new stores were opening one by one.

When the new site was indexed on 12 June 2026, Search Console showed close to zero clicks a day. Sneakky Klean needed a website that could take bookings and payments for every store, a search presence for high-intent queries like "sneaker cleaning near me", and marketing channels that could run week after week without a big team.

Month by month

What we did, in order

We worked month by month, fixing the foundation first and adding channels as the stores came online.

  1. March 2026

    Audit, messaging and the first funnel

    • Audited the existing flows and wrote email, SMS and WhatsApp content for every stage of the customer journey.
    • Built a new-lead welcome flow and 5 HTML email templates.
    • Designed a landing page for the current offer with chatbot, pop-up, contact form, FAQs and store locator.
    • Delivered a full-funnel marketing plan the team could run.

  2. April 2026

    Lifecycle email in Klaviyo

    • 21 HTML email templates for top, middle, abandon and post-service flows, structured in Klaviyo.
    • The top-of-funnel flow went live.

  3. May 2026

    Market analysis and a new site structure

    • Market demand analysis and action plan; Google Business Profiles optimized for New York and Miami.
    • Website audit and UX report.
    • A 30-plus page site structure designed and developed: services hub with 23 service pages, locations, Klean Club, shop, blog, franchise and help.

  4. June 2026

    New website live

    • New website front end built and launched on 12 June; old URLs redirected.
    • CleanCloud, the store point of sale, connected to the site and to Klaviyo.
    • Welcome, abandoned cart, post-service feedback, 30/60/90-day dormant and Klean Club VIP flows built.

  5. July 2026

    Bookings, payments and the first campaigns

    • Booking flow and Stripe payments for Miami and New York with date-based booking.
    • Admin dashboard redesigned into a CRM with Google sign-in; Google Tag and conversion tracking set up.
    • Technical SEO fixes and Search Console 404 redirects.
    • First Google Performance Max and Meta lead campaigns; a 24-email funnel for New York Meta leads; weekly newsletters started.

  6. August 2026

    More stores, mail-in at scale, move to Brainito

    • 12 email campaigns; checkout refactored to Stripe Checkout.
    • Sawgrass Mills and Brooklyn stores added to booking.
    • Marketing moved from Klaviyo to Brainito: automations, confirmations, franchise leads and abandoned cart SMS.
    • Mail-in landing pages for 96 cities across all 50 states; per-store schema and internal linking; 10 guest blogs.

  7. September 2026

    Booking foundation rebuilt

    • Booking and payment foundation rebuilt with server-side pricing; Apple Pay, Google Pay and Link restored.
    • New services and packages: Klean 3, Sole ReGlue, Midsole Repaint, Shoe Shine, Premium Upgrade.
    • The complete mail-in shipping flow: inbound and outbound labels, free USPS pickup and live tracking.
    • Sales by Channel reporting in the admin; transactional email moved to Brainito; SMS consent and policies; 10 more guest blogs.

Today

What runs now

Website and bookings
A 30-plus page website with booking and Stripe payments for all five stores and the mail-in service, an admin CRM with Sales by Store and Sales by Channel reporting, and email, SMS and transactional messages on Brainito. New York and Miami are the two largest stores by sales, followed by Brooklyn, Sawgrass Mills and Saskatoon.
Organic search
Google clicks per month went from about 340 in July to 1,342 in September, roughly 4x, and October is on the same pace. Across six months the site reached an average position of 8 for its queries. Top queries now include "shoe cleaner near me", "sneaker cleaning near me" and "sneaker cleaning service" alongside the brand name.
Where revenue comes from
In the 30 days to 13 October 2026, Google Search was the largest channel at about 58 percent of online revenue. Brainito email contributed a further share from newsletters and automations.
Paid media
In July the NYC Performance Max campaign brought conversions at $10.34 each, and the Meta New York lead campaign brought leads at $3.26 each. In August, Google Ads conversion campaigns returned 2.46x ROAS at $26.35 per order. Paid media runs across Google and Meta in every store market.
Email and SMS
In September 2026, 116,926 emails were sent on Brainito (112,840 campaign, 4,086 automation) at a 27.1 percent open rate and 6.6 percent click rate. The 18 July weekly newsletter opened at 17.8 percent with a 5.45 percent click rate. Abandoned cart SMS and booking confirmations run from the same workspace.
Content and PR
20 guest blogs published in August and September, 96 city mail-in pages indexed, and a PR article in progress.

Figures come from Brainito's monthly reports to Sneakky Klean, Google Search Console and the Brainito admin, current to 13 October 2026. Revenue is shown as channel share, not amounts.

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