Healthcare

Shiv Jyoti Eye Hospital: filling a new branch's OPD with search, paid and a follow-up system

A new Ahmedabad branch that could not convert Facebook leads now sees 20-plus OPD patients a day and performs 4 to 5 Contoura LASIK surgeries daily.

20+
OPD patients a day
4 to 5
LASIK surgeries a day
83%
Site users from paid search
shivjyotieyehospital.com
Shiv Jyoti Eye Hospital website

Results

The numbers

  • 20+

    OPD patients a day

    At the new Ahmedabad branch, up from an OPD the hospital struggled to fill.

  • 4 to 5

    LASIK surgeries a day

    Contoura LASIK procedures performed daily at the branch.

  • 83%

    Site users from paid search

    26,208 of 31,466 users came from Google Ads in the reporting period.

  • 31,466

    Website users

    Across paid search, direct, organic search, referral and organic social.

  • 1,451

    Organic search users

    From SEO on the hospital's services and location, with 898 more from referrals.

  • 6+

    Months, ongoing

    SEO, Google Ads, Facebook Ads, social media and the follow-up system run every month.

Starting point

Where we started

The business

Shiv Jyoti Eye Hospital provides comprehensive eye care in Ahmedabad, including advanced treatments such as Contoura LASIK surgery, with a focus on high-quality care under one roof.

Brainito took over marketing for the new branch and has run it for more than six months, still ongoing.

The challenge

After launching a new branch in Ahmedabad, the hospital struggled to attract patients despite significant spending on Facebook ads. The ads generated leads, but conversions were low and the OPD stayed hard to fill.

The hospital needed patients who were already looking for eye care and LASIK, and a system that turned every enquiry into a booked appointment.

Approach

What we did

We replaced a single-channel lead campaign with a long-term plan built around intent and follow-up.

  • SEO for the hospital's services and location, so people searching for eye care and LASIK in Ahmedabad find the branch.
  • Google Ads on high-intent searches, which became the largest source of visitors to the site.
  • Facebook Ads restructured for appointment bookings rather than raw lead volume.
  • A follow-up system so every enquiry is contacted, reminded and booked, instead of leads going cold.
  • Social media presence optimized with regular posts, reels, quizzes, eye-care tips and giveaways to build brand visibility and engagement.

Today

What runs now

Patients
The branch now receives more than 20 OPD patients a day and performs 4 to 5 Contoura LASIK surgeries daily, a significant increase in patient volume and revenue for the hospital.
Where visitors come from
In the reporting period the site recorded 31,466 users. Paid search brought 26,208 of them, about 83 percent, followed by direct visits (2,569), organic search (1,451), referrals (898) and organic social (220).
Follow-up
Every enquiry from search, ads and social enters one follow-up system, so leads are called back, reminded and booked instead of being lost after the first contact.
Social
The hospital's Instagram runs a steady calendar of eye-care education, quizzes, reels and giveaways, supporting the brand alongside the paid and search channels.

Figures come from the hospital's reporting to Brainito and Google Analytics for the engagement period. Revenue is not shown.

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