B2B SaaS

Selectronyx: the launch groundwork for a compliance SaaS, from a landing page to a tracked, lead-generating site

Eight months from a single landing page to a live product site with four compliance tools, sign-up, 200 backlinks, paid campaigns, outreach lists and full conversion tracking, handed over to the internal team.

200
Backlinks acquired
4
Compliance tools live on site
11
Pages built and published
selectronyx.com
Selectronyx website

Results

The numbers

  • 200

    Backlinks acquired

    February 2026, alongside directory submissions and 6 guest blogging placements identified.

  • 4

    Compliance tools live on site

    RoHS analysis, TSCA compliance, BOM risk checker and component lifecycle checker, with sign-up.

  • 11

    Pages built and published

    From a single landing page to a full product site in June 2026.

  • 39

    Meta leads in month one

    February 2026, the first month paid campaigns ran.

  • 298

    Prospects in outreach

    150 decision-makers from LinkedIn Sales Navigator plus 148 leads loaded into email automation.

  • 5

    Conversion events tracked

    Tool clicks, sign-ups, contact forms, newsletter subscriptions and paid conversions through Tag Manager.

Starting point

Where we started

The business

Selectronyx scores electronic components and bills of materials for compliance and risk: RoHS and TSCA analysis, BOM risk checks and component lifecycle checks, for manufacturers on one side and sustainability-minded buyers on the other.

Brainito took the product from pre-launch to a launch-ready marketing stack between November 2025 and June 2026, then handed credentials, documentation and IP over to the internal team.

The challenge

At the start there was a product in development and nothing around it: no site structure, no tracking, no audience, no content and no CRM. Two very different customer groups had to be addressed, electronics brands and IoT companies under compliance pressure (DPP, RoHS, Ecodesign) and consumers who want transparent product scores.

The brief was to have everything ready so that when the tool launched, leads could be captured, qualified and followed up from day one.

Month by month

What we did, in order

Build in launch order: tracking and a landing page, then search foundations and content, then CRM and automation, then paid and outreach, then the full product site and handover.

  1. November 2025

    Landing page and tracking

    • Landing page created and approved; brand content and a full content calendar.
    • Search Console, Bing Webmaster Tools, Google Analytics and Tag Manager configured; sitemap and robots.txt added; home page meta, robots and canonical tags set.

  2. December 2025

    Keyword research and positioning

    • Cluster-wise keyword research with Keyword Planner and Semrush, Google Trends analysis and competitor traffic review for the compliance and risk space.
    • Landing page speed, UI and calls to action improved with app-first messaging; first on-page SEO.
    • Customer analysis and targeting strategy for manufacturers (B2B) and consumers (B2C); 14 posts; backlink outreach started.

  3. January 2026

    CRM and launch preparation

    • GoHighLevel CRM integrated for lead capture, nurturing and automation; email workflow designed.
    • PR article live; two blogs published on the landing page; paid media strategy presented.

  4. February 2026

    First campaigns and 200 backlinks

    • Meta and Google Ads launched: 39 leads from Meta in the first month.
    • 200 backlinks acquired; site structure, heading hierarchy, clean URLs, XML sitemap and Organization and Software schema in place.
    • Homepage optimized for the BOM compliance software keyword cluster; tool and form integrated with the CRM; newsletter workflow structured; posting on Instagram and LinkedIn.

  5. March 2026

    Landing page launched

    • Landing page launched with full integration after all client revisions.
    • 6 guest blogging opportunities identified; technical SEO with high-intent B2B keywords; schema positioning the site as enterprise SaaS; Core Web Vitals improved.

  6. April 2026

    Outreach and retargeting

    • 150 decision-makers sourced from LinkedIn Sales Navigator; outreach by connection requests, emails and follow-ups; sales call script written.
    • Meta retargeting and A/B tests; Google Ads with tracking; retargeting email workflows; directory submissions; Leadinfo visitor tracking; brochure content and design.

  7. May 2026

    Sign-up and lead qualification

    • Sign-in and sign-up integrated on the site; 7-page content documentation for the new pages.
    • 148 leads loaded with bulk email automation; LinkedIn, email and Facebook outreach; Snitcher visitor identification with lead qualification sheets; UTM tracking across assets.

  8. June 2026

    Full site live and handover

    • Pages built and published: FairSpec, solutions, RoHS analysis tool, TSCA compliance tool, BOM risk checker, component lifecycle checker, about, pricing, blog, contact and help.
    • Conversion tracking for tool clicks, sign-ups, contact forms and newsletter subscriptions; Google Ads errors fixed; funnels and a returning-lead campaign set up.
    • Handover documents, account access and IP transfer confirmed with the client.

Today

What runs now

Website
A live product site with sign-in and sign-up, four compliance tools (RoHS analysis, TSCA compliance, BOM risk checker, component lifecycle checker), solutions, pricing, blog, help and contact pages, built on a clean URL structure with Organization and Software schema.
Search foundations
200 backlinks, directory listings, on-page optimization for the BOM compliance software cluster and technical SEO checked with Brainito's SEO tool, with Core Web Vitals improved along the way.
Pipeline
A CRM with email automation and retargeting workflows, 150 LinkedIn decision-makers and 148 loaded leads in outreach sequences, visitor identification and lead qualification sheets, and 39 leads from the first month of Meta Ads.
Measurement
Analytics, Tag Manager and UTM tracking in place with conversion events for tool clicks, sign-ups, contact forms and newsletter subscriptions, so every paid and organic channel is measured from launch.
Handover
All accounts, credentials, documentation and IP transferred to the internal team in June 2026, with funnels and a returning-lead campaign ready to run.

Figures come from Brainito's monthly reports to Selectronyx, November 2025 to June 2026. The product was pre-revenue during the engagement; no budget figures are shown.

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