Project Details
Duration
75 Days
Industry
logistics, delivery, marketplace
Services
Project Overview
Duration
75 Days
Industry
logistics, delivery, marketplace
Marketing Performance
Traffic overview
Lead generation
Spend mix
About the Business
A hyperlocal delivery startup operating across 6 cities, connecting local businesses with end consumers and freelance delivery riders. The platform needed both supply (riders) and demand (businesses) growth simultaneously.
The Challenge
The marketplace faced a classic two-sided platform challenge — driver supply wasn't keeping up with order growth, and marketing spend was inefficient with no clear attribution model across channels.
Our Strategic Approach
We implemented a dual-sided growth strategy, running separate funnels for rider acquisition and merchant onboarding.
- Geo-targeted paid campaigns by city
- Driver acquisition funnel optimization
- Merchant onboarding email and retargeting sequences
- App store optimization and review management
- Weekly A/B testing on creatives and landing pages
The Solution
Brainito separated the marketing functions for each side of the marketplace and built distinct funnels for riders and merchants. Local campaigns drove high-intent traffic while automation kept conversion rates consistent.
The Results
Daily Deliveries
Average daily deliveries increased 40% across all cities.
Driver Acquisition Cost
Reduced rider onboarding cost with better geo-targeting.
Order Volume
Order volume more than doubled within 75 days.
Daily Deliveries
Average daily deliveries increased 40% across all cities.
Driver Acquisition Cost
Reduced rider onboarding cost with better geo-targeting.
Order Volume
Order volume more than doubled within 75 days.
Marcus Chen
The dual-sided strategy Brainito built was exactly what we needed. They understood our marketplace challenge and solved both sides simultaneously — drivers and merchants grew together.
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