Smart Marketing for Smart Delivery: Building Demand During a Crisis
A last-mile delivery marketplace scaled operations and rider acquisition during peak demand disruption.
- +40%
- Daily Deliveries
- -30%
- Driver Acquisition Cost
- 2.3x
- Order Volume
Results
The numbers
+40%
Daily Deliveries
Average daily deliveries increased 40% across all cities.
-30%
Driver Acquisition Cost
Reduced rider onboarding cost with better geo-targeting.
2.3x
Order Volume
Order volume more than doubled within 75 days.
Starting point
Where we started
The business
A hyperlocal delivery startup operating across 6 cities, connecting local businesses with end consumers and freelance delivery riders. The platform needed both supply (riders) and demand (businesses) growth simultaneously.
The challenge
The marketplace faced a classic two-sided platform challenge: driver supply wasn't keeping up with order growth, and marketing spend was inefficient with no clear attribution model across channels.
Approach
What we did
We implemented a dual-sided growth strategy, running separate funnels for rider acquisition and merchant onboarding.
- Geo-targeted paid campaigns by city
- Driver acquisition funnel optimization
- Merchant onboarding email and retargeting sequences
- App store optimization and review management
- Weekly A/B testing on creatives and landing pages
Outcome
What changed
Brainito separated the marketing functions for each side of the marketplace and built distinct funnels for riders and merchants. Local campaigns drove high-intent traffic while automation kept conversion rates consistent.
More case studies
Other businesses we run the stack for
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Sneakky Klean: from a booking page to a five-store growth engine in eight months
- 4x organic clicks
- 58% of revenue from search
- 5 stores + mail-in
Retail and Ecommerce
Classic Homeware & Gifts: one team running paid, email, SEO and social for 11 stores and a 9,000-product online catalog
- 8.31x Google Ads ROAS
- +44% online sales in month one
- 11 stores + online
D2C Ecommerce
Barestep: monthly store sales doubled in two months with paid, email and CRM run as one system
- 2.1x monthly sales
- 34.1% email open rate
- -60% Meta cost per order
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