Free Schema Markup Generator for Rich Results in Google
Enter your page URL, pick a schema type, and get valid JSON-LD code ready to paste into your site. Built in seconds, no coding skills needed.
Valid JSON-LD Every Time
Get clean, Google-friendly JSON-LD that follows schema.org standards, ready to paste into your page head.
Covers Popular Schema Types
Generate markup for articles, FAQs, local businesses, products, events, and more from one simple form.
Stand Out in Search
Structured data helps Google understand your pages, making you eligible for rich results like stars and FAQs.
A schema markup generator creates valid structured data that describes your content to search engines. You pick a schema type, fill in the details, and it outputs clean JSON-LD ready to paste into your page. This free tool supports common types like Product, Article, FAQPage, LocalBusiness, and Event, so you can add the markup that makes pages eligible for rich results without hand coding or memorizing required properties.
What the schema generator builds
The generator builds a block of JSON-LD structured data for the schema type you choose. You select a type, such as Product, Article, Recipe, FAQPage, or LocalBusiness, and complete a simple form with the relevant fields, like name, price, author, rating, or opening hours. It then assembles a valid script tag with the correct property names, nesting, and context reference. Because it follows the schema vocabulary, required fields are prompted so you do not leave out anything essential. The output is a clean, ready to publish snippet you can drop straight into your page. Some versions let you generate several types at once for pages that need more than one entity.
How to add JSON-LD to your pages
Copy the generated script and paste it into the head or body of the matching page, since JSON-LD sits in a script tag and does not affect how the page looks. In a CMS, add it through a custom HTML block, a header injection field, or an SEO plugin that supports structured data. Place the markup on the specific page it describes, not site wide, so a product schema only appears on that product. Make sure every value matches the visible content, because search engines compare the two. After publishing, run the page through a validator or rich results test to confirm it is eligible, then keep the markup updated as prices, dates, or details change.
Structured data tips for rich results
Use JSON-LD, the format Google recommends, and add only schema types that genuinely match the page content. Fill in the recommended properties, not just the required ones, since fuller markup gives search engines more to display and improves your odds of a rich result. Keep the data honest and consistent with what users see, because marking up content that is hidden or absent can lead to a penalty. Choose the most specific type available, for example a precise product or article subtype rather than a broad one. Avoid duplicating the same entity in multiple blocks. Validate every page before and after publishing, and revisit your markup whenever the underlying content changes so it never drifts out of date.
Frequently Asked Questions
What is schema markup and why does it matter?
Schema markup is structured data code that tells search engines what your page is about. It helps Google understand your content and can make your listing eligible for rich results like star ratings, FAQs, and event details.
Where do I add the generated schema markup?
Paste the JSON-LD snippet inside a script tag in the head or body of the page it describes. Most CMS platforms like WordPress, Shopify, and Webflow let you add it through a code injection or custom HTML block.
Will schema markup guarantee rich results in Google?
No tool can guarantee rich results since Google decides what to show. Valid schema markup makes your pages eligible, though, and correct structured data gives Google clear signals it can use to enhance your listing.
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